Senior Product Marketing Manager

Pennylane; France; Hybride; EUR 80 000 - 100 000; Plein temps

Résumé du poste

A leading Fintech company in France is seeking a Senior Product Marketing Manager to drive go-to-market strategies for new financial features aimed at SMEs. The role involves full ownership of GTM activities, collaborating with various teams to ensure successful product launches. Ideal candidates have strong experience in B2B SaaS or Fintech and are fluent in both French and English. This opportunity offers competitive compensation and the chance to impact a rapidly growing organization.

Prestations

25 paid vacation days

Competitive compensation package

Company shares

Home office budget

Access to fitness centers

Language learning access

Latest Apple equipment

Remote work options

Regular company events

Additional French contract perks like RTT and PTOs

Qualifications

• Strong experience in Product Marketing and GTM execution for complex launches.
• Ability to lead autonomously and align cross-functional stakeholders.
• Focus on adoption, revenue, and measurable impact.

Responsabilités

• Own and orchestrate all GTM activities for feature launches.
• Drive cross-team alignment and create training programs.
• Ensure measurable adoption and revenue with full-funnel tracking.

Connaissances

Product Marketing

GTM Execution

B2B SaaS Experience

Storytelling

Fluent in French

Fluent in English

Description du poste

Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)?

Are you looking for a work environment that values trust, proactivity, and autonomy?

Are our Engineering principles aligned with your vision?

Then Pennylane is the right place for you!

Our vision

We aim to become the most beloved financial Operating System of French SMEs and Accounting Firms (and soon, European ones).

We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.

About us

Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)

In 5 years of existence, we’ve managed to :

• 💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants
• 💰 Raise a total of €225 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...
• 👨👩👧👦 Grow from 7 cofounders to 900 happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor.
• 🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe
• 🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings
• 🚀Already more than 700,000 small and medium-sized enterprises (SMEs) and over 5000 accounting firms use Pennylane in France!

WHY this position is of utmost importance to reach our mission?

At the core of Pennylane’s ambition to become the all-in-one financial hub for SMEs, the Financial Services track is scaling fast - launching new Pro Account features that are critical to our clients' success, and transforming how they manage payments, cash-in, employee expenses, short-term financing.

To maximize adoption, revenue and business impact, we’re looking for a Senior Product Marketing Manager who will own and orchestrate full-funnel GTM, feature activation and internal teams enablement for our Financial Services track.

Who you’ll work with?

You’ll partner closely with:

• Product Managers and Product Designers to scope launches, positioning and learning loops.
• Data for measurement and experiment read‑outs.
• Brand for narrative coherence and asset quality.
• Sales, Marketing, CS, Education to make every team “go‑to‑market ready”.
• You’ll join the Pennylane PMM team: access to peer reviews and a community of practice to learn, share and scale.
• You’ll report to the Financial Services Group PMM (Déborah).

Your scope will include a couple of key responsibilities, including ⏬

• Own and orchestrate all GTM activities for feature launches (from scoping, stakeholder mapping, planning, execution to post‑launch feedback and iteration).
• Scale enablement and drive cross‑team alignment: create playbooks, battlecards, pitch decks and training programs that make every customer‑facing team “go‑to‑market ready”, ensuring everyone knows what to pitch, to whom and how.
• Ensure every launch translates into measurable adoption and revenue, with full‑funnel tracking (acquisition ➔ activation ➔ adoption) and systematic feedback loop.
• Challenge and improve existing GTM playbooks to fit a fast‑scaling Financial Services track.
• Identify, analyze and solve blockers to adoption and revenue (acquisition friction, activation gaps, messaging issues, etc.).

WHAT you can expect from your life at Pennylane?

Within 1 month

You’ll learn everything about our company, our teams and our vision.

You’ll familiarize yourself with our Financial Services track, product, personas and GTM process.

You’ll get a very deep knowledge of our Product organization, methods and culture.

Within 3 months

You’ll have significant impact on the launch of at least 2 new launches.

You’ll be able to "shape the way we work", by identifying gaps in current go‑to‑market strategies, process improvement opportunities and being driven by an "ROI‑approach".

You’ll start leveraging users and market insights to influence the Product roadmap and prioritization.

You’ll foster evangelization of the Product Marketing function all across the organization.

Within 6 months

You’ll have built solid processes enabling optimal feature launches and maximizing value of user research.

You’ll be the go‑to person to efficiently support and enable the Sales, Growth & CS teams on your scope: every launch is “plug‑and‑play” for our stakeholders.

You’ll leverage an extensive market understanding to influence our product strategy.

You’ll put user engagement, feature adoption and utilization at the core of the Product manager’s concerns.

🥇Who are we looking for?

• Strong experiences in Product Marketing and GTM execution for complex launches (ideally in B2B SaaS / Fintech).
• Ownership: you lead autonomously, challenge assumptions and align cross‑functional stakeholders in a fast‑changing environment.
• Storytelling: you turn technical features into compelling, segment‑specific narratives and pitches.
• Business & results‑oriented: you focus on what drives adoption, revenue and measurable impact with defined success metrics.
• Fluent in French and English (written and spoken).

Why join us now?

• You’ll be at the heart of Pennylane’s growth engine for Financial Services.

• You’ll have ownership, impact and a unique opportunity to shape how GTM and enablement are done for a company scaling fast in a complex industry.

• You’ll join a team where PMM is seen as a business driver, not just a “message‑maker”.

What do we do to make your work life easier

• 🌴 Wherever you are based, you will get 25 vacation days paid by Pennylane
• 💵 You’ll have a competitive compensation package
• 📈 You'll get company shares to enjoy a piece of the success story you're building with us
• 🏡 You’ll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it
• ⛹️Through our partner Gymlib, you’ll have access to 8000 fitness spaces in Europe and more than 300 activities related to wellness
• 🇬🇧 You’ll have access to Busuu to perfect your English or your French
• 💻 You’ll get the latest Apple equipment
• 🏢 Depending on the teams and the requirements of the position - you'll be able to work remotely from your country of residence, as long as it is in Europe and within a maximum time difference of two hours from the CET time zone
• 🎉 We are committed to regularly coming together for company events such as Tech Days (which bring remote Pennylaners together every 3 months) or our annual company seminar, fostering significant moments of cohesion for everyone.
• If you are based in France, you will have a French contract following French regulation on top of the additional perks : 6 to 12 RTT, 5 weeks PTOs, lunch credits (Swile), Alan Blue healthcare cover and regular events in cities where Pennylaners are mostly presents (Lyon, Bordeaux, Nantes…)

Who are we looking for ?

To thrive at Pennylane, you need :

• To speak English (level is assessed and appreciated according to the department you’re applying to)
• To be energized by an ever‑shifting work environment
• To be highly collaborative (within your team or other stakeholders)
• Sufficiently experienced to prioritize business‑led actions on your day to day activity

We know that some people are less likely to apply than others, if they don’t feel like they meet the full list of criteria.

If you’re hesitating, we encourage you to apply : who knows, it might be the start of a meaningful and long‑lasting collaboration.

We also want to emphasize that we fully embrace diversity, equity and inclusion and that we’re doing our best to create a safe and inclusive environment.

We are committed to providing an equal employment opportunity regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are. If anything, diversity makes us a more fun place to work at.