Senior Product Manager - Product Led Growth

Doctolib; Nantes; On-site; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Free health insurance

25 days vacation

Lunch vouchers (Swile)

Relocation support

DoctoGrowth plan

Public transport subsidy

Mental health & coaching services

Job summary

Doctolib is seeking a Senior Product Manager to scale the acquisition engine across France, Germany and Italy. You will own end-to-end product-led and marketing-led growth, from freemium design to subscription and in-product upsell, to grow ARR while lowering CAC.

Building at Doctolib means shipping products that transform care teams and patients’ daily healthcare experiences, with a global perspective and a data-driven approach.

Qualifications

• You have owned a PLG conversion, ARR or CAC metric as your primary objective in B2B SaaS at scale.
• You have scaled product-led growth alongside a sales motion and can explain conversion decisions.
• You read data, define funnel measurement from scratch, and base decisions on experiments.

Responsibilities

• Own and design the freemium offer and conversion paths to paid plans.
• Own and improve the subscription funnel for new business and upsell (web and in-product).
• Design in-product flows to upgrade existing customers to higher-value plans.
• Define acquisition-side packaging across France, Germany and Italy.
• Lead marketing-led growth initiatives connected to the core product funnel.
• Set direction for cross-team delivery and country-by-country routing decisions.

Skills

PLG conversion

ARR growth

CAC optimization

Product-led growth

Cross-country coordination

Data-driven decisions

Pricing & packaging judgement

English fluency

Job description

Set a new pulse for healthcare!

We are looking for a Senior Product Manager to join the Product team at Doctolib.

Your mission: scale Doctolib's acquisition engine into a measurable, lower-cost growth driver across France, Germany and Italy. You will own the end-to-end product-led and marketing-led growth funnel, from freemium offer design to subscription and in-product upsell, contributing directly to growing ARR while bringing the cost to acquire new practitioners down.

Building at Doctolib means shipping products that change how care teams and patients experience healthcare every day.

What you'll do

Your responsibilities include but are not limited to:

• Own Doctolib freemium offer: define what is free, metered, or demo-only, and design the conversion paths that move practitioners to a paid plan
• Own and improve the subscription funnel for new business and upsell, across web and in-product surfaces, including checkout and sign-up unification
• Design and improve every in-product flow that moves an existing customer to a higher-value plan
• Define acquisition-side packaging: offer catalogue, eligibility rules, and contract signature flows across France, Germany and Italy
• Lead marketing-led growth initiatives, including lead generation, B2B website conversion, and lifecycle marketing, connecting them to the core product funnel
• Set the direction for cross-team delivery (along with the PMMs and other counterparts), deciding offer by offer and country by country when conversion is the right path, and when to route a user to sales as a warm, product-qualified lead

Who you are

You’ll be a great fit if you:

• You have owned a PLG conversion, ARR or CAC metric as your primary objective in B2B SaaS at scale, and can quantify what it moved, from what baseline, over what period
• You have scaled product-led growth alongside a sales motion, and can explain how you chose between autonomous conversion and handing sales a warm lead, offer by offer
• You read data yourself, define funnel measurement from scratch, and make decisions with experiments rather than opinion
• You have solid product judgement on pricing, packaging, eligibility and freemium boundaries, and can work within a regulated environment with consent and country-specific constraints in mind
• You set direction for teams you do not manage and move a metric across a cross-functional chain
• You are fluent in English

It would be fantastic if you:

• Have owned both product-led and marketing-led growth, connecting lifecycle, attribution or lead scoring to the product funnel
• Have worked across multiple countries with different pricing or packaging constraints
• Have experience in a regulated or healthcare context

What we offer

• Free comprehensive health insurance (basic package) for you and your children
• 25 days of paid vacation per year, plus up to 14 days of RTT
• Free mental health and coaching services through our partner Moka.care
• Work from abroad for up to 10 days per year thanks to our flexibility days policy
• Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib
• A subsidy from the work council to refund part of the membership to a sport club or a creative class
• 50% reimbursement of your public transport subscription
• ParentCare Program: full salary coverage (100%) during your first month of birth leave and 75% during the second, covered by Doctolib
• Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
• Relocation support in case of international mobility
• Access to the best AI tools for coding, development and dedicated training

Our interview process

• Talent Acquisition Interview (Maxime)
• Hiring Manager Interview (Louis Durteste)
• Case Study with Product Panel
• Behavioral Interview
• At least one reference check

We want your experience to be clear, respectful, and transparent. Learn more about our hiring process on our candidate experience page.