Product Marketing Manager (Maternity Leave Coverage)

GE HealthCare; Buc; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

GE HealthCare in Buc, Île-de-France, seeks an experienced Product Marketing Manager to cover maternity leave and drive strategic marketing initiatives across our portfolio.

You will develop and execute marketing plans, value propositions, product launches, commercial programs, and customer engagement activities, collaborating with product management, commercial teams, regional marketing leaders, and external partners to align with market needs.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, or related field.
• Significant experience in product marketing, marketing, or commercial operations.
• Experience building and executing marketing strategies in a matrixed organization.
• Strong project management and organizational skills.
• Ability to analyze data and translate insights into recommendations.
• Excellent written and verbal skills in English.
• Proven cross-functional collaboration across functions and geographies.

Responsabilités

• Support development and execution of business and marketing plans for products, offers and services.
• Contribute to value proposition, positioning and messaging frameworks.
• Assist in planning and executing product launches, demand generation and customer engagement activities.
• Coordinate marketing campaigns across global and regional teams.
• Analyze market trends and translate insights into actionable recommendations.
• Monitor competitor activities and support sales enablement materials.
• Collaborate with Product Management, Clinical, Commercial, Digital Marketing and Regional teams.

Connaissances

Communication

Project management

Data analysis

Cross-functional collaboration

English proficiency

Formation

Bachelor's degree in marketing

Outils

CRM platforms

Marketing analytics

Description du poste

GE HealthCare in Buc, Île-de-France, seeks an experienced Product Marketing Manager to cover maternity leave and drive strategic marketing initiatives across our portfolio.

You will develop and execute marketing plans, value propositions, product launches, commercial programs, and customer engagement activities, collaborating with product management, commercial teams, regional marketing leaders, and external partners to align with market needs.