Product Marketing Manager – E-commerce (f/m/d)

Decathlon Digital; Paris; Hybride; EUR 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Office in Lille or Paris

Mac or Windows equipment

Internal training

Profit-sharing bonuses

Résumé du poste

Decathlon Digital is hiring a Product Marketing Manager to bridge central product teams and local markets. You will identify new product and feature opportunities, enable local teams with new tools, and drive market-driven adoption across Lille or Paris.

You will lead product-market fit discussions, plan go-to-market activities, and measure feature impact to optimize the customer experience in a unified e-commerce platform.

Qualifications

• Proven expertise in product positioning and GTM execution.
• Strong ability to translate KPIs into actions and measure activation.
• Excellent cross-functional alignment without direct authority.

Responsabilités

• Understand market and product context to shape product-market fit.
• Engage local markets and train teams for central-to-local collaboration.
• Plan and execute go-to-market strategies for new features.
• Measure impact, gather feedback, and drive continuous improvement of the customer experience.

Connaissances

PMM excellence

business & data

influence

entrepreneurial mindset

communication

Description du poste

Location: Lille or Paris
At Decathlon Digital, our mission is to make sport accessible for everyone by building the world's biggest digital sports platform and open ecosystem. We design innovative tech, data, and product solutions that serve over 400 million customers globally.

Location: Lille or Paris
At Decathlon Digital, our mission is to make sport accessible for everyone by building the world's biggest digital sports platform and open ecosystem. We design innovative tech, data, and product solutions that serve over 400 million customers globally.

Following the successful deployment of our new centralized e-commerce website, we are continuing its expansion and launching in new geographies while continuously refining and improving the customer experience.

As our e-commerce platform shifts from a localized model to a unified, centralized experience, we are looking for a Product Marketing Manager (PMM). In this role, you will strengthen the collaboration between our central product teams and our local markets—identifying new product/feature opportunities and ensuring our local counterparts are equipped to succeed with our new tools and features.

YOUR FUTURE CONTRIBUTION

Responsibilities

You will be responsible for ensuring strong collaboration between local and central teams to drive business impact on our new e-commerce platform. Your key responsibilities will include:

• Understand (Market & User Intelligence): Master the product context to define product-market fit. You will manage a centralized feedback loop to directly influence the product roadmap and lead quarterly reviews to infuse a market-driven perspective into our rituals.


• Engage & Train: Be the voice of the markets and customers by engaging a community of local counterparts, ensuring strong central-to-local collaboration.


• Launch & Activate (Go-To-Market): Ensure strong feature/product adoption by planning and executing the e-commerce go-to-market strategy.


• Measure & Optimize: Track the impact of new features, gather feedback, and ensure continuous iteration to improve the customer experience.

What You Bring

• PMM Excellence: Proven expertise in product positioning and executing complex Go-to-Market strategies in innovative environments.


• Business & Data Acumen: Ability to translate performance KPIs into concrete actions and strong analytical skills to measure activation success.


• Power of Influence: Excellent ability to align and influence cross-functional stakeholders (Product, Business, Marketing) without direct authority.


• Entrepreneurial Mindset: You thrive in the ambiguity of new models and are highly results-oriented.


• Communication: Fluent in English (essential for daily international collaboration).

What We Offer

• Hybrid work organization;


• Opportunity to work in one of the Decathlon Digital offices in Lille or Paris;


• Equipment provided (Mac or Windows) in line with our societal commitments;


• A local team within a global network (international career opportunities);


• Support and development (technical certifications, internal training);


• Remuneration package (employee profit-sharing, monthly/quarterly bonuses).

OUR COMMITMENT TO INCLUSION AND ACCESSIBILITY

At Decathlon, we recognize the immense value that diversity brings to our teams. We encourage people of all backgrounds and abilities to apply. Selection process adjustments can be requested confidentially via the application form.

DECATHLON DIGITAL CONTEXT

What if technology allowed us to push the boundaries and take sports experiences to new levels? That's exactly our goal at Decathlon Digital! We are a team of 5,000+ experts in software engineering, product management, data, cloud, and cybersecurity, distributed across Paris, Lille, and Amsterdam. Together, we are creating the largest digital sports platform, leveraging tech innovation from design to value chain optimization, connected experiences and product second life.

Changing the game for good. We are in this for the love of sports. And like everything we love, we want it to last. That’s why we are embarking on a journey to create a more sustainable tech model, reducing our direct environmental impact while maintaining a safe, diverse, and inclusive space for all our people to learn and thrive together. Team up with us to design the digital future of sports.