Product Marketing Manager

Gameloft; Paris; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A prominent gaming company in Paris is looking for a Product Marketing Specialist with 3–5+ years in the gaming industry. You will define marketing strategies for new game launches and live operations. The ideal candidate has experience in collaboration and a data-driven approach to marketing. If you are passionate about gaming and keen to create innovative marketing activations, this role is for you. Join a dynamic team committed to delivering compelling marketing campaigns.

Qualifications

• 3–5+ years in product marketing within the gaming/entertainment industry.
• Ability to develop and execute successful game launch and live operations strategies.
• Strong analytical skills with a data-driven approach.

Responsabilités

• Define marketing positioning and execute launch plans for new games.
• Manage store publishing and collaborate with various marketing teams.
• Identify key moments for live game activations and present marketing campaigns.

Connaissances

Gaming/entertainment industry experience

Product marketing experience

Data-driven marketing approach

Cross-functional collaboration

Creative thinking

Description du poste

What it means on a daily basis

Go-to-marketstrategy(New GameLaunches) :

Definecompellingmarketingpositioningandexecutecomprehensivelaunch plans for newgames,includingmarketanalysis,USPs,targetaudience insights,pre-order, launchday, andongoinglivemarketingstrategies.

Manage storepublishing,collaboratewithmarketing teams (Community, PR, UA,Influencers, ASO), andcultivatestrongrelationshipswithlicensorstoensurecohesivecampaignsandsynergisticopportunities.

Live Game Marketing & Roadmap

:

• Identifykey moments for livegameactivations,conceptualizeandpresent innovative marketingcampaigns,coordinatemarketing experts toexecutetheannualroadmap, andmaintainstronglicensorrelationshipsfor asset validation and collaboration.
• Developand manage the discountcalendaracrossall platforms, set discountrates,leveragepromotionaltools,conductA/Btesting, and monitor sales performance torecommend optimizations.
• Monitorindustrytrends in gaming and marketing, andanalyzedata toextractkey insights for thegamedevelopmentteam.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance...

Qualifications

WHAT YOU NEED TO SUCCEED

3–5+yearsof gaming/entertainmentindustryexperiencein aproductmarketingrole.

Provenabilitytodevelopandexecutesuccessfulgamelaunch and liveoperationsstrategies.

Stronganalyticalskillsand a data-drivenapproachto marketing.

WHO YOU ARE

Excellent cross-functionalcollaboration andteamwork.

Creativethinkingandproblem-solvingto design innovative marketing activations.

Someonewhoismotivatedabouttheirworkand apassionateabout the gamingindustry!

Recruitment Process

A phone call with our talent acquisition specialist (30min) :

to assess how this role matches what you are looking for and to ensure it aligns with what we are seeking.

An interview with our Product Marketing Lead (1-hour)

to evaluate your experience, expertise, and alignment with the needs &ask your questions.

An interview with our Studio Manager(1-hour) :

to deepen the discussion, align on strategic expectations, and further explore your approach and vision for the role.