Performance Marketing Manager

Riot Security; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A cybersecurity awareness firm in Paris is seeking a Paid Acquisition Specialist to drive high-intent lead generation for their sales teams. This role involves owning performance acquisition strategies and managing campaigns across key markets. Ideal candidates will have 3-6 years in paid acquisition, strong skills in LinkedIn and Google Ads, and a collaborative mindset. The position offers a salary range of €60,000 - €80,000, with limited remote work.

Prestations

Stock package

Collaborative office environment

Competitive salary

Qualifications

• 3-6 years in Paid Acquisition within a SaaS or B2B environment.
• Strong mastery of LinkedIn and Google Ads.
• Experience in Mid-Market and Enterprise strategies.

Responsabilités

• Generate qualified, high-intent pipeline for sales teams.
• Own performance acquisition strategy across key markets.
• Manage and optimise Google Ads and Social Ads campaigns.

Connaissances

Paid Acquisition expertise

LinkedIn Ads

Google Ads

ABM tactics

SEO fundamentals

Analytics (GA4, HubSpot)

Description du poste

We're a product-first team on a mission to help grow the cybersecurity culture🔐

We want to instill cybersecurity good practices to employees in a way that's actually effective, and entertaining enough so that employees don't feel like they're working. Think Duolingo but for cybersecurity.

We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4‑minute long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers — but in a safe environment.

Created in 2020, Riot has raised $30m with top‑notch investors (Y Combinator, Left Lane, Base10, Funders Club and Frst Capital), and is now protecting more than 500,000 employees in over 1,000 companies (including Intercom, Deel and Deezer) all over the world.

Cybersecurity is everywhere. It's impacting everyone, everyday, and it's becoming the number one risk to any organization, whether it's a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We're on a mission to fix that.

What you will do 🤝

Reporting to the Lead Revenues Operations, your mission is clear: generate qualified, high‑intent pipeline for our Mid‑Market and Enterprise sales teams. You will design, execute, and scale a multi‑segment, multi‑country acquisition strategy.

Performance acquisition strategy

- Own Riot’s performance acquisition strategy across our key markets (FR, UK, SP, IT, DACH).

- Adapt the playbook by market maturity, competitive pressure and CAC/payback constraints.

- Build differentiated strategies for Mid‑Market (volume, intent harvesting, scaling Search/PMax).

- And for Enterprise (precision, audiences, ABM alignment, long‑cycle nurturing).

Campaign execution, optimisation & ABM

- Manage and optimise Google Ads (Search, PMax, Competitor, Brand, Retargeting) and Social Ads across all segments.

- Run systematic test programs on audiences, creatives, landing pages and value propositions.

- Prioritise spend based on pipeline potential and CAC payback per segment and region.

- Activate intent‑based and ABM campaigns (6sense / Clearbit / Demandbase or equivalent), coordinating with RevOps to sync ICPs lists, scoring signals.

SEO Strategy

- Content production is already covered internally, you lead strategy and direction.

- Build the SEO roadmap across markets and segments and guide the content writer with structured briefs.

- Select and prioritize topics based on intent, competition, and business opportunities.

- Optimise page structure, on‑page SEO, and internal linking.

- Ensure strongSEO↔ SEA synergyto capture the most profitable queries and reduce paid dependency.

Analytics and tracking

- Build dashboards usingGA4, HubSpot, Looker Studio.

- Implement tracking, attribution, and funnel analytics (impression → revenue) with RevOps.

- Drive conversion optimisation (LP testing, UX improvements, message testing).

- Use advanced tooling for enrichment, ICP matching, and intent‑based prioritisation.

Who you are 🪪

• 3–6 years in Paid Acquisition within a SaaS or B2B environment
• Strong mastery of Linkedin and Google Ads (Search, PMax, competitive bidding, retargeting)
• Experience building differentiated strategies forMid‑Market & Enterprise
• Familiarity withABM tacticsand audience-based segmentation
• Good understanding of SEO fundamentals: intent, content frameworks, page architecture
• Proven track record of applying AI into new creative use cases
• Solid analytics culture (GA4, HubSpot, Looker Studio)

It will be a cultural fit if 🫂

• You're a doer: not afraid to get your hands dirty and get things done
• You have high standards: expect performance to be nothing short of the best
• You are an enthusiastic at heart: exhibit passion and excitement over work

Why join us at Riot 💜

• Join a healthy‑financial company: we're financially strong and capital‑efficient. Fundraising fuels our momentum, enabling us to scale faster and unlock new growth opportunities
• Contribute to a fast‑moving environment where growth is real—our revenue grew by an impressive 2.5x in 2024!
• Experience the energy of a collaborative team in our modern and cosy office located in heart of Paris: Le Marais

Recruitment process 🎙️

• First call with Jessica, Talent Acquisition Manager (30')
• Manager interview with Grégoire, Rev Ops Lead (1h)
• Case study on site with Grégoire and Clément, VP Sales (1h)
• Founder interview with Benjamin, Founder (30')

€60,000 - €80,000 a year

We also provide a competitive stock package.

At RIOT, we believe that diversity drives innovation and inclusion fosters belonging. We are committed to building a team that reflects a wide range of perspectives, backgrounds, and experiences. We welcome candidates from all walks of life and are dedicated to creating an environment where everyone feels valued, respected, and empowered to thrive.

Please note that this is an on‑site position with up to 2 days per month of remote work.