MICHELIN Guide Communication Manager (F/M)

Michelin Group; Paris; Hybrid; EUR 65,000 - 75,000; Full time

Benefits offered by this job

Bonus

Avantages salariés

Indicateur égalité femmes-hommes 99/总

Job summary

Michelin Guide cherche un(e) Responsable Communication dédié(e) à Paris pour piloter la stratégie mondiale de communications du MICHELIN Guide. Vous concevrez le calendrier annuel des communications et créerez des récits autour des initiatives et événements phares, notamment les cérémonies récompensant les restaurants, les événements hôteliers, les sélections vins et les lancements de destinations.

Vous travaillerez avec la Direction de la Communication du Groupe pour déployer des kits de

Qualifications

• Expérience significative en communications, storytelling corporate, création de contenu ou relations publiques.
• Expertise en relations médias, communications d'accès aux médias et communication d'événement.
• Excellentes compétences en rédaction et discours.

Responsibilities

• Élaborer des narratifs engageants pour les restaurants, hôtels et vins.
• Concevoir des cadres de communication globaux adaptables aux régions.
• Développer des outils et guides de communication globaux.
• Superviser les activités de communication des événements en Europe.

Skills

Français natif

Anglais C2

Storytelling

Rédaction de discours

Gestion de projet

Job description

MICHELIN Guide Communication Manager (F/M)

- - - - - - - - - - - -

MICHELIN Guide Communication Manager (F/M)

Location: Paris, France

Languages

• Native-level French


• English proficiency at C2 level

Role Overview :

As the MICHELIN Guide Communication Manager, you will play a pivotal role in shaping and delivering the global communications strategy for one of the world's most iconic brands in gastronomy, hospitality, and lifestyle.

You will be responsible for developing and leading the annual communications calendar and creating compelling narratives around the MICHELIN Guide’s flagship initiatives and events, including:

• MICHELIN Guide restaurant award ceremonies


• The global MICHELIN Key hotel event


• MICHELIN Guide Wine and vineyard selections


• Launches of new destinations and market expansions

Working closely with the Michelin Group Communication Direction, you will design and deploy global communication toolkits, and oversee communications activities across Europe. This includes event storytelling, scriptwriting, media communications, executive speechwriting, event preparation and rehearsal coordination, host selection, and on-site communications support.

A key aspect of the role will be to reimagine existing content and event formats, bringing fresh, innovative approaches that resonate with today's multimedia environment while strengthening the MICHELIN Guide's position as a leading lifestyle and media brand.

Key Responsibilities :

Strategic Communications & Storytelling

• Develop engaging narratives for restaurant, hotel, and wine selections.


• Contribute to the MICHELIN Guide's transformation into a global media platform through innovative content and storytelling strategies.


• Create culturally relevant communication frameworks that can be adapted across regions worldwide.

Events & Ceremonies

• Lead global communications planning for MICHELIN Guide ceremonies and events


• Develop event concepts, scripts, and communication materials.


• Support central event teams in the execution of ceremonies and special events.


• Supervise events communication activities in Europe


• Advise on host selection, event messaging, and audience engagement strategies.


• Coordinate rehearsals and provide communications guidance throughout event delivery.

Media Relations & Corporate Communications

• Draft and oversee key communication assets, including:
  
  
  
  • Press releases
  
  
  • Media briefs
  
  
  • Q&A documents
  
  
  • Executive speeches
  
  
  • Event scripts
  
  
  
  


• Work closely with the Michelin Group Press Office on media relations, reputation management, and crisis communication matters.


• Ensure consistency of messaging across all MICHELIN Guide communications activities.

Content Development

• Produce and coordinate the monthly MICHELIN Guide newsletter in alignment with the Group Press Office.


• Collaborate closely with editorial, social media, partnerships, and events teams to develop compelling content for owned and earned channels.


• Create global communication toolkits and guidelines to support regional teams.

Profile & Qualifications :

Experience

• Significant experience in communications, corporate storytelling, content creation, or public relations.


• Proven expertise in media relations, press communications, and event communications.


• Strong copywriting, editorial, and speechwriting skills.


• Experience managing complex, multi-stakeholder projects in an international environment.

Skills & Competencies

• Outstanding storytelling and narrative development capabilities.


• Strong understanding of contemporary media landscapes and digital content trends.


• Creativity, curiosity, and a keen awareness of global cultural movements, extending beyond gastronomy and hospitality.


• Excellent project management and organizational skills.


• Ability to collaborate effectively with diverse internal stakeholders and manage multiple priorities simultaneously.


• Strong attention to detail and ability to deliver high-quality communications assets within tight deadlines.

Languages

• Native-level French (mandatory).


• Fluent English (C2 level).

Package :

65k€ + bonus + employee benefits

- - - - - - - - - - - -

Michelin, entreprise engagée dans la mobilité durable et reconnue pour ses actions en faveur de l'expérience employé!

• Une note de 99/100 à l’index de l’égalité femmes-hommes


• Entreprise « Handi accueillante », avec un réseau de référents et ambassadeurs Handicap pour vous accompagner


• 83,5% de taux d’engagement de nos employés


• 94,6% des stagiaires et alternants nous recommandent, label \"Happy Trainees\" depuis 9 années consécutives


• Classé parmi les groupes du CAC 40 les plus engagés selon les Bac+5 à l’index RSE Universum 2023


• Parmi les 100 entreprises les plus attractives pour les étudiants et actifs BAC+2/3 au classement Universum 2023


• N°1 des entreprises de plus de 500 stagiaires et alternants qui rémunèrent le mieux au Classement HappyTrainees® Rémunération 2023


• Dans le Top 10 des meilleurs employeurs en France au classement Glassdoor 2023


• Dans le top 3 des entreprises du secteur « Automobile / Equipementier » en matière d’attractivité employeur à l’édition 2024 du Palmarès @EPOKA @GROUPE IFOP @Occurrence

Pour en savoir plus sur le Groupe : https://recrutement.michelin.fr

- - - - - - - - - - - -