Media Manager

Vestiaire Collective; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Une entreprise de mode durable recherche un Brand Media Lead à Paris. Vous serez responsable de la stratégie média et de l'exécution de campagnes pour renforcer la notoriété de la marque. Le candidat idéal a plus de 3 ans d'expérience en achat média, une maîtrise des outils publicitaires numériques, et des compétences analytiques solides. Ce poste offre un environnement créatif et un package de compensation compétitif.

Prestations

Travail à distance partiel

Formation et développement

Package de compensations compétitif

Qualifications

• 3+ années d'expérience en achat média.
• Connaissance des publicités numériques et de la planification des médias.
• Compétences analytiques avec interprétation des données.

Responsabilités

• Développer et exécuter la stratégie média de marque.
• Planifier et exécuter des campagnes médiatiques intégrées.
• Analyser la performance des campagnes et optimiser les stratégies.

Connaissances

Media Planning & Buying

Google Ads

Facebook Business

Analytical Skills

Communication

Outils

Google Ads Management

Facebook Business

TikTok Ads

Description du poste

Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho Chi Minh and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 700 employees representing more than 50 nationalities. Our values are Activism, Transparency, Dedication and Greatness and Collective. We are proud to be a BCorp.

*Please insert English versions of your CVs when applying*

About The Role ️
As the Brand Media Lead at Vestiaire Collective, you will be responsible for developing and executing comprehensive media strategies that elevate our brand presence and drive growth. You will play a pivotal role, reporting into the Global Head of Brand, in shaping our brand narrative, ensuring consistent and impactful messaging across all media channels. This role requires a creative, strategic thinker with a deep understanding of media planning and execution within the fashion industry.

KPIs:

• Brand Awareness (proxy from media partners, such as BLS)
• Return on investment (ROI on media investment)
• Traffic Growth (From Direct and from campaigns)
  
  
  
  

What You'll Do

• Media Strategy Development:
• Develop and implement a holistic brand media strategy that aligns with Vestiaire Collective’s overall marketing objectives.
• Lead the development of global creative best practices across media channels, ensuring all assets are optimized for platform-specific performance by partnering closely with creative and production teams
• Be the go to expert for brand media, and bring the knowledge outside in, applying into VC’s way of marketing
• Campaign Planning & Execution:
• Lead the planning, development, and execution of integrated media campaigns to build brand awareness and drive engagement in Non-US markets and be the global consultant for the US market
• Coordinate with internal teams and external agencies to ensure seamless campaign execution and alignment with brand guidelines
• Performance Analysis:
• Monitor and analyze the performance of media campaigns, using data-driven insights to optimize strategies and improve ROI
• Prepare regular reports on media activities, performance metrics, and campaign outcomes for senior management
• Partnerships & Collaborations:
• Identify and establish partnerships with key global media partners (Google, Meta, Tiktok) and work hand in hand with on building best-in-class media buying strategy (audience strategy, new formats, budget split, test and learn strategy)
• Negotiate media buys and manage relationships with media vendors to ensure cost-effective and impactful placements
• Create a test and learn approach for new channels.
• Budget Management:
• Manage the media budget, ensuring efficient allocation of resources to maximize campaign effectiveness for Non-US region and have a global overview of spend - monitoring monthly reporting
• Track and report on budget expenditures, ensuring transparency and accountability.
  
  
  
  

Who You Are

• Expert on Media Planning & Buying :
• 3+ years of experience in media buying
• Knowledge on media planning across paid channels, specially on the digital ones Familiarity with programmatic advertising, display, social, and native ads
• Tools you need to master:
• Hands-on experience on google ads management, Facebook Business, Tik Tok ads and others - Setting up campaigns and steering according to performances and strategic/business decisions.
• Strong understanding of media planning fundamentals, including audience sizing, reach & frequency planning, and deduplicated reach methodologies (e.g. Sainsbury+, GWI, or similar tools).
• Analytical skills you need to have:
• Proficiency in digital campaign KPIs and analyticsAbility to interpret data to optimize campaigns and inform strategyCapacity to interpret MMM modelling and give strategic direction and execution implications
• Communication & Project Management capabilities:
• Strong cross-functional communication (especially with marketing, creative, comms, and media teams)Ability to manage timelines, priorities, and multiple stakeholdersExperience on vendor and agency management
  
  
  
  

What we offer

A meaningful job with an impact on the way people consume fashion and promote sustainability

The opportunity to do career-defining work in a fast-growing French-born scale up

The possibility to work as part of a globally diverse team with more than 50 nationalities

Two days to help Project - reinforcing your activist journey and volunteer for an association

Significant investment in your learning and growth

Competitive Compensation And Benefits Package
As full member of our entrepreneurial project, you will be eligible to free shares

Research indicates that people from underrepresented backgrounds—including women, people with disabilities, and other marginalized communities—often hesitate to apply for roles unless they meet every single requirement.

At Vestiaire Collective, we believe that talent comes in many forms, and we're committed to creating an inclusive environment where everyone can thrive. Your unique perspective could be exactly what our team needs, so we encourage you to apply even if you don't tick every box.

Vestiaire Collective is an equal opportunities employer
Beware of Scams
Vestiaire Collective only contacts candidates via official emails ending in @vestiairecollective.com or [e-mail] . We never use WhatsApp, Telegram, or similar apps for job offers, nor will we ever request payments or banking details.

If you receive a suspicious message, please report it to [e-mail]

• Niveau hiérarchique

  Cadre

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