Marketing Specialist

Agricultural Ingredients N. America; Saint-Ouen-l'Aumône; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Sensient Technologies Corporation is seeking a Digital Marketing & Marketing Operations Manager to lead and optimize our global digital marketing initiatives in Europe, Middle East & Africa. Based in France, you will drive inbound and outbound campaigns, content creation, and lead management to support sales and customer engagement.

You will collaborate with the Europe marketing team, manage marketing tech, analytics, and performance metrics, and report to the Marketing Director.

Qualifications

• Experience in developing and managing digital marketing campaigns across inbound and outbound channels.
• Ability to track KPIs, optimize marketing funnels, and generate qualified leads.
• Strong content creation skills for digital and printed materials.

Responsabilités

• Develop and manage digital marketing initiatives to attract and engage potential customers.
• Create and maintain marketing content supporting commercial activities.
• Own marketing analytics, KPI tracking and lead management processes.
• Collaborate with sales and regional teams to drive engagement and growth.

Connaissances

Digital Marketing

Lead Generation

Marketing Analytics

Content Creation

Project Management

English Proficiency

Outils

HubSpot

Google Analytics

Description du poste

At Sensient Technologies, we are experts in the science, art and innovation of color and flavor. We are market savvy and visionary. We are problem solvers. And we will be better with you.

We are looking for a Digital Marketing & Marketing Operations Manager to support the development of our digital marketing activities and lead generation initiatives in the Beauty & Personal Care ingredients industry.

Your mission will be to build and optimize our digital marketing ecosystem, combining inbound and outbound marketing initiatives to generate qualified leads and support customer engagement.

You will be a key member of the Sensient global marketing team with a focus on Europe, Middle East & Africa in a B2B environment, reporting to marketing director.

WHAT YOU’LL BE DOING?

1. Inbound Digital Marketing & Lead Generation

Develop and manage digital marketing initiatives to attract and engage potential customers. (Managing and optimizing company websites and social media, identifying opportunities for improvement, promoting webinars…)

2. Outbound Digital Marketing & Customer Engagement

Develop digital tools that support customer interaction and sales activities. (marketing content on sales enablement tools, digital customer experiences linked to samples, marketing materials or events)

3. Content Creation & Marketing Materials

Create and maintain high-quality marketing content supporting innovation and commercial activities. (Developing and maintaining digital and printed marketing materials, brochures, sales presentations and product documentation, Video development)

4. Marketing Operations, Analytics & Lead Management

Ensure that marketing initiatives are measurable and contribute to business growth. (Tracking marketing KPIs, driving marketing technology innovation and digital tool deployment…)

WHAT YOU’LL BRING?

• Solid understanding of digital marketing (lead tracking, traffic generation, engagement analytics)
• Strong project management skills
• A strong sense of aesthetics and visual.
• Ability to combine data-driven marketing with high-quality content creation
• Strong communication skills in English.
• Your enthusiasm, creativity, and teamwork to create an amazing in-office environment full-time, 5 days per week.

WHAT YOU’LL GET?

• A unique opportunity to contribute to the digital transformation of marketing in the beauty ingredients industry.
• An excellent salary, benefit offering and development opportunities.
• A thorough and effective training experience during onboarding and beyond.

About Sensient

Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company’s customers include major international manufacturers representing most of the world’s best-known brands.

About Sensient Colors

Sensient Colors is a leading developer, producer, and supplier of natural and synthetic color systems for customers around the globe. The Company’s high-performance products play a vital role in the manufacture of foods and beverages, cosmetic and pharmaceutical colors and coatings, and colors for agricultural uses, household cleaners and paper products.

About Sensient Personal Care and Specialties Market (PSCM)

Sensient Personal Care and Specialties Market (PSCM) develops, produces, and markets ingredients and high-quality colors for the personal care and cosmetics industry, as well as specialty colors for use in household and industrial cleaners, specialist coatings and agriculture product applications.

For more information, visit our website at https://careers.sensient.com/en and our presentation of the company https://bit.ly/414ggGa

Sensient is an Equal Opportunity Employer, headquartered in Milwaukee, Wisconsin, USA.