Marketing Product Manager

INITIO Parfums Privés; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

INITIO Parfums Privés in Paris is seeking a Product Marketing Manager to deliver best-in-class product innovations and go-to-market activation plans from ideation to execution.

Reporting to Brand Marketing Director, the role coordinates with Creative Studio, Retail, Digital, Ecom, Training and PR to ensure cohesive, timely launches and a premium client experience across beauty and luxury markets.

Qualifications

• Proven experience in international product development of at least 5/6 years in luxury beauty.
• Creative mind with an entrepreneurial approach and autonomy.
• Strong interpersonal, persuasion, organizational and time-management skills.

Responsabilités

• Execute the 3-year innovation calendar with timely delivery and high quality.
• Propose innovative product ideas aligned with brand and collection strategy.
• Manage end-to-end product development with Development and Operations teams to protect profitability.
• Define and develop offers such as DTC, ancillaries, sampling, GWP, gifting coffrets.
• Lead 360° go-to-market activation plans with Creative Studio, Retail, Digital, Ecom, Training, PR.
• Coordinate teams to ensure consistency across touchpoints and timing.
• Monitor product performance and pricing with Finance.
• Track competitive activity and launches.
• Stay updated on market trends and consumer insights in beauty and luxury.
• Prepare yearly Marketing presentations.
• Collaborate with Global Trade Marketing to address local needs.

Connaissances

International experience

Product development

Creativity

Entrepreneurial mindset

Interpersonal skills

Time management

Description du poste

Reporting to the Brand Marketing Director, the Product Marketing Manager is in charge to deliver best in class product innovations and go-to-market 360° activation plans, from ideation to execution.

KEY RESPONSIBILITIES

Product Development

• Execute the 3-year innovation calendar, respecting timelines
• Propose new innovative product ideas and concepts, consistent with the brand and collection strategy
• Manage end-to-end product development with Development and Operations teams and challenge them to deliver plans successfully with high level of quality while protecting profitability
• On top of new product launches, define and develop all specific offers such as DTC offers, ancillaries, sampling, GWP, art of gifting, coffrets etc…

360 activation plans

• Lead and develop powerful 360° go-to-market activation plans in collaboration with key stakeholders: Creative Studio, Retail, Digital, Ecom, Training, PR
• Motivate and efficiently coordinate the different teams to ensure consistency across touchpoints and that every element is highly effective and within the right timings

Brand Strategy and Performance

• Monitor business and product performance (existing products and new launches)
• Define pricing strategy in collaboration with Finance
• Screen competitive activity, detailed offer and launches
• Remain relentlessly up-to-date on market trends and consumer insights in beauty and luxury industry as well as in other industries of interest (art, design etc.)
• Stay on top of client experience, retail, digital and media trends impacting the world of beauty and luxury
• Prepare all-year long key Marketing presentations
• Collaborate on a regular basis with the Global Trade Marketing team to share key marketing information and anticipate any specific local needs.

PROFILE & COMPETENCIES

• Proven experience in international product development of at least 5/6 years, ideally in the luxury sector and beauty industry (Fragrances, Skincare or Makeup).
• Creative mind and a very entrepreneurial approach, able to work in autonomy
• Interpersonal and persuasion skills, along with a solid sense of rigor
• Enthusiast and able to adapt easily to any situation
• Excellent organizational, communicational and time management skills