Marketing Lead – Projects & Installers

0002 Villeroy & Boch S.A.S.; Paris; On-site; EUR 42,000 - 65,000; Full time

Job summary

Villeroy & Boch seeks a Marketing Manager dedicated to its PORCHER brand in Paris. Focus on projects and installers to create demand and value while aligning with central marketing and sales strategies.

Responsibilities include trade marketing, POS planning, and managing communications, events, and brand packaging coordination with European teams. CDI, located in Paris 11e, expects a marketing education and 2+ years in B2B.

Qualifications

• Bachelor level marketing with B2B experience preferred in building/industry sectors.
• Strong sense for aesthetics and technical products with ability to advise and persuade clients.

Responsibilities

• Define and implement portfolio strategy across projects/installers for Porcher brand.
• Plan POS and implement POS concepts to deploy product ranges with retailers.
• Coordinate online/offline communication strategy and manage events and exhibitions.
• Develop and deploy promotional plans with central marketing and sales teams.
• Be the main interface for field sales on trade marketing and communications.

Skills

Trade Marketing

POS planning

Brand management

Event management

Sales support

Customer communications

Education

Bachelor level marketing (Bac +3 minimum)

Job description

Villeroy & Boch seeks a Marketing Manager dedicated to its PORCHER brand in Paris. Focus on projects and installers to create demand and value while aligning with central marketing and sales strategies.

Responsibilities include trade marketing, POS planning, and managing communications, events, and brand packaging coordination with European teams. CDI, located in Paris 11e, expects a marketing education and 2+ years in B2B.