Marketing Content Specialist - New Apps

Voodoo; Paris; On-site; EUR 40,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Lunch voucher

Gym benefits

Family health insurance

Wellness in Paris

Job summary

Voodoo, a leading mobile games and apps publisher, is seeking a creative content creator on the New Apps team in Paris. You will craft high‑quality video and static content for Meta Ads, exploring innovative concepts and formats to captivate large audiences.

You’ll leverage AI creative tools, benchmark trends, and collaborate with Dev, UA and Product to ensure content aligns with marketing goals and business priorities.

Qualifications

• Proven ability to craft high quality video content for mobile apps.
• Experience using AI-based creative tools to generate assets quickly.
• Strong sense for trends, culture and attention-grabbing formats.

Responsibilities

• Create high-quality video and static content for mobile apps, specifically tailored for Meta Ads
• Ideate and execute creative concepts that go beyond standard executions
• Become a creative expert: benchmark competitors, identifying opportunities from trends and user behaviors
• Understand how your creations perform and why: read hook rate, CTR, CVR, IPM, and retention signals to iterate quickly
• Collaborate with cross-functional teams (Dev, UA, Product) to align with marketing strategy and business priorities

Skills

Video editing

AI creative tools

Creative mindset

Content instincts

English fluency

Tools

Scenario

Seedance

Kling

Veo

Runway

Job description

ABOUT VOODOO

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

TEAM

New Apps is Voodoo's zero-to-one small and elite team, building the next wave of B2C AI apps on mass-market segments. We're exploring whatever looks huge next: social entertainment, fitness, health, learning, etc. Think startup speed with big-company muscle behind it.

The team is kept deliberately lean, which means fewer layers, more ownership, and faster decisions.

ROLE

We're looking for someone who understands why a video gets 500 views and another gets 5 million.

• Create high-quality video and static content for mobile apps, specifically tailored for Meta Ads


• Ideate and execute creative concepts that go beyond standard, templated executions


• Become a creative expert: benchmark competitors, identifying opportunities from trends, user behaviors and cultural moments


• Understand how your creations perform and why: reading hook rate, CTR, CVR, IPM, and retention signals to iterate quickly and effectively


• Collaborate closely with cross-functional teams (Dev, UA, Product) to stay aligned with marketing strategy and business priorities

PROFILE

• Fully proficient with video editing and content creation


• Hands-on experience with AI creative tools (Scenario, Seedance, Kling, Veo, Runway, etc.)


• Creative and have a hacker mindset, turning \"we should make something about this\" into a finished video by the end of the day


• Strong instincts for content and understand what captures attention online


• Fluent in English, both oral and written


• Nice-to-have: experience with UI/UX, to contribute to onboarding funnel content

BENEFITS

• Competitive salary upon experience, plus bonus


• Swile Lunch voucher


• Gymlib (100% covered by Voodoo)


• Premium healthcare coverage SideCare, for your family, 100% covered by Voodoo


• Wellness activities in our Paris office