Marketing Analytics & Audience Management Specialist

Stellantis; Poissy; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Une entreprise automobile internationale recherche un(e) spécialiste en analytics marketing et gestion d'audience à Poissy. Le candidat idéal aura 5 à 8 ans d'expérience dans la stratégie de croissance, la gestion des audiences et l'analyse des données. Cela inclut la collaboration avec divers départements pour optimiser les stratégies marketing basées sur des données. Un contrat à durée indéterminée sera proposé au candidat retenu.

Qualifications

• 5-8+ années d'expérience en marketing analytics ou en gestion d'audience.
• Connaissance des systèmes CRM et de Salesforce.
• Expertise en outils d'analyse de données et capacité à construire des systèmes.

Responsabilités

• Développer des stratégies de segmentation et d'engagement des audiences.
• Collaborer avec les équipes internes pour optimiser les données.
• Analyser la performance des audiences et fournir des recommandations.

Connaissances

Marketing analytics

Audience management

CRM systems

Data analytics tools (SQL, DataBricks, PowerBI)

Communication skills

Description du poste

Description de la mission

This role offers a unique opportunity to shape the future of Stellantis' marketing strategies, drive innovation in data-driven decision-making, and enhance customer engagement. You will collaborate closely with marketing teams, leveraging advanced analytics and data-driven insights to optimize programs and maximize ROI across all customer channels.

Main Responsibilities :

Audience Identification & Segmentation

• Build the foundation and framework for audience creation and management in collaboration with Data Privacy, BI, Marketing analytics and operations.
• Design and execute audience segmentation, targeting, and engagement strategies across all CRM owned and paid channels.
• Leverage the CDP to identify and define and segment marketable audiences based on behavior, demographics, and other customer and vehicle data points.
• Develop and refine segmentation strategies for email, and digital marketing campaigns (such as A / B testing & personalization) to maximize engagement and conversion rates.
• Continuously analyze audience performance metrics and adjust segmentation strategies to improve outcomes.
• Develop a comprehensive 360‑degree customer view by integrating app, web, and marketing data using Salesforce data Cloud, CDP, GA4 and Databricks.

Data Management & Gap Analysis

• Identify and address data gaps that limit effective audience targeting.
• Collaborate with internal teams to prioritize data enrichment initiatives to enhance the completeness and accuracy of audience profiles.
• Partner with Analytics, Digital Tracking & Martech and ICT teams to ensure data is correctly ingested, processed, and updated within the CDP and our audience management system.

Cross-Functional Collaboration

• Partner with the Customer Data Platform Manager to define business requirements, implementation plans, and monitor the effectiveness and performance of resulting audience plans.
• Collaborate with marketing stakeholders to translate business objectives into data-driven audience strategies.
• Serve as a liaison between marketing, analytics, and technology teams to align on audience development goals and execution.

Optimization & Reporting

• Track and analyze the performance of segmented audiences across channels and campaigns.
• Provide actionable insights and recommendations for campaign optimization based on audience engagement data.
• Create detailed reports and dashboards to communicate audience performance and opportunities to key stakeholders.

Profil

• 5–8+ years of experience in marketing analytics, audience management, or growth strategy—ideally in high-growth or early‑stage environments.
• Must Have Knowledge of CRM systems and processes, Salesforce, Media
• Experience with audience data platforms (CDPs), data warehousing, or statistical modeling.
• Proven experience in digital marketing analytics, campaign analysis, advanced analytics, or related fields.
• Minimum of 6 years of experience in a customer analytics or CRM‑related role within a corporate environment.
• Deep knowledge of marketing funnels, segmentation, and campaign attribution.
• Experience designing systems and dashboards from scratch—you're comfortable building where there's nothing yet.
• Strong communication and storytelling skills—you can distill complex data into insights that influence strategic decisions.
• A self‑starter mindset : proactive, curious, collaborative, and excited to work in ambiguity.
• Expertise in data analytics tools, such as SQL, DataBricks, PowerBI or similar reporting platforms.
• Excellent analytical skills with the ability to translate insights into actionable recommendations.
• Strong communication skills with the ability to present technical information to non‑technical stakeholders.
• Detail‑oriented with the ability to prioritize multiple projects and deadlines.

Localisation du poste

Pays: Europe, France

Ville: CEMR Poissy

Critères candidat

Niveau d'expérience min. requis: 5 à 10 ans

Langues: Anglais (C1 - Courant (3,5 - 4,4 Bright))

Filière / Métier: ICT, Digital & Data - ICT, Digital & Data

Intitulé du poste: Marketing Analytics & Audience Management Specialist

Contrat: CDI

Statut: Cadre