Market Activation Specialist – CPGR

Shoppingflux (FR); France; À distance; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Centric Software is seeking a Market Activation Specialist for CPGR to boost global visibility across cosmetics and personal care markets. You will lead digital activation, content, and social programs worldwide, partnering with Product Marketing and Corporate Communications.

The role suits someone 1–2 years post-business school with strong curiosity and a hands-on approach. Remote-first in France, with travel for key industry events as needed.

Qualifications

• Bachelor's or Master's degree required.
• Around 2 years marketing/communications/digital marketing experience; internships count.
• Fluent in English and French; comfortable with online platforms and communities.
• Strong curiosity, energy, and bias for action; able to create from scratch with minimal playbook.

Responsabilités

• Own worldwide digital market activation for CPGR across content, social and thought leadership.
• Build and manage an always-on content calendar to keep Centric visible in CPGR conversations.
• Track market and competitor conversations; respond and activate in real time.
• Collaborate with Product Marketing and Corporate Communications on messaging and activation content.

Connaissances

Marketing

Digital marketing

Content creation

Social media

B2B SaaS

Formation

Bachelor's or Master's degree

Outils

LinkedIn

CRM software

Description du poste

About Centric Software:

Centric Software® is a global leader, providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutionsto plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. Our technology powers brands to streamline processes, drive efficiency and operate with confidence in an ever-changing market. Our story is one of rapid growth, bold ideas and extraordinary opportunities. We’re here to challenge the status quo—and we’re looking for brilliant people who want to do the same. No matter where you are in the world, this is your chance to be part of something exceptional.

Job Title:

Market Activation Specialist – CPGR

Location:

France (3 days onsite)

Contract:

Full Time

Job Summary:

Centric Software, a fast-growing, innovation-driven enterprise software company, is looking for a Market Activation Specialist to build Centric's visibility and voice across CPGR (cosmetics, personal care and formulated consumer goods) worldwide. CPGR is a strategic industry for Centric, and competition for mindshare is real. Your job is to make sure Centric shows up, is heard, and is seen as a serious, credible player in every relevant CPGR conversation happening globally — online and in the industry's key moments. This is a newly created Market Activation role, fully dedicated to digital market presence for CPGR worldwide. You will work closely with Product Marketing, Corporate Communications and Regional Marketing, with real autonomy to decide where and how Centric should show up. This role is ideal for someone 1–2 years out of business school who wants ownership from day one — more curiosity and creative energy than deep CPGR domain expertise. We'll teach you the industry; we need you to bring the instinct for how markets pay attention.

What You'll Do:

• Digital Market Activation Own worldwide digital market activation for CPGR — content, social and thought leadership across LinkedIn and other relevant channels. Build and run an always‑on content calendar to keep Centric visible in CPGR conversations globally.
• Competitive Share of Voice Build Centric's visible presence in CPGR to directly counter competitor share of voice. Track CPGR market and competitor conversations globally, reacting and activating in real time.
• Perception & Positioning Work to shift market perception, positioning Centric as a credible CPGR leader rather than a challenger. Partner with Product Marketing to translate CPGR‑specific proof points and messaging into activation content.
• Cross-Functional Orchestration Feed market and competitive signal back to Product Marketing and Sales on CPGR sentiment and positioning gaps. Coordinate with Corporate Communications on PR and analyst opportunities tied to CPGR.

What You Bring:

• Education: Bachelor's or Master's degree from a business school, marketing program or equivalent.
• Experience: Around 2 years of experience in marketing, communications, content or digital marketing (internships count); B2B, SaaS or tech exposure is a plus but not required.
• Digital fluency: Comfortable creating and activating content on LinkedIn and other social platforms; genuine curiosity about how online communities and conversations form.
• Languages: Fluent in English and French; additional languages are a plus given the worldwide scope.
• Soft Skills: High energy, curiosity and a bias for action. Comfortable creating things from scratch with limited playbook.

Key Performance Metrics:

Share of voice for Centric versus named competitors in CPGR. Engagement and community growth across activated channels. Evidence of shifting market perception (sentiment, positioning recall). Quality and timeliness of competitive intelligence surfaced to Product Marketing and Sales.

Additional Details:

Remote‑first role based in France, with access to coworking spaces where available. Occasional travel for industry events. A newly created role — shaping the function as it's built.

Why Centric Software?

We work with the most prestigious global brands in fast‑moving consumer goods. At Centric, you'll join a passionate, diverse and innovative team driving digital transformation across entire industries. Headquartered in Silicon Valley, we blend startup agility with enterprise impact. We're builders. We're thinkers. We're doers. And we're just getting started.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

Join Centric Software®, where digital transformation meets real‑world impact. We design and deliver next‑generation solutions that empower the world’s leading retailers, brands and manufacturers in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care and multi‑category retail—to become smarter, leaner and more sustainable. Our philosophy is simple: attract the best customers by building the best solutions—crafted by the best teams across the globe. Together, we push boundaries, transform industries and shape the future of how products are made, launched and managed.