Luxury Digital Marketing Intern — Paris (6-Month)

JIMMY FAIRLY; Paris; Sur place; EUR 11 160 - 16 740; Plein temps

Résumé du poste

JIMMY FAIRLY is offering a 6-month internship based in Paris, focusing on digital campaigns and 360° orchestration. The position involves overseeing digital collection launches, collaborating on content strategies, and tailoring messaging for diverse markets.

The ideal candidate possesses a strong affinity for social media and luxury, excellent copywriting skills, and is fluent in French and English. This is an excellent opportunity to gain hands-on experience in a dynamic environment.

Qualifications

• Proactive entrepreneurial mindset with a strong affinity for social media and luxury.
• Genuine taste for copywriting and content creation.
• Initial knowledge of the digital ecosystem (Social Media, CRM) is a plus.
• Perfect command of French and fluent English is mandatory.

Responsabilités

• Ensure operational rollout of new collection launches across digital touchpoints.
• Collaborate on communication strategy for newsletters and CRM.
• Supervise content creation with influencers to ensure authentic results.
• Tailor messaging based on country and conversion funnel stage.
• Assist in creating SEO-optimized content to enhance global brand visibility.
• Design targeted customer journeys to encourage repeat purchases.

Connaissances

Social media affinity

Copywriting

Digital innovation

Fashion knowledge

Description du poste

Jimmy Fairly, Opticians.

Founded in Paris in 2010, Jimmy Fairly offers eyewear collections with exclusive designs and rigorous quality. Driven by a warm customer experience and a high-end image, the brand has established itself as an essential reference for a young and discerning audience.

Jimmy Fairly, Opticians.

Founded in Paris in 2010, Jimmy Fairly offers eyewear collections with exclusive designs and rigorous quality. Driven by a warm customer experience and a high-end image, the brand has established itself as an essential reference for a young and discerning audience.

Since day one, Jimmy Fairly has been committed to working with the Restoring Vision charity. For every pair of prescription glasses purchased, one pair is donated to someone in need.

We also work with the Helen Keller Europe charity to combat childhood blindness through prevention. And thanks to you, we can go even further! 🪐

Our unique model, combining optical expertise with fair pricing without ever sacrificing elegance, now shines from Paris to New York.

Ready to join a dynamic and passionate team that is shaking up the world of eyewear?

More Conscious, More Quality, More Love.

Your role

You will actively contribute to the brand's desirability and growth through three major pillars:

• Digital Campaigns & 360° Orchestration
• Collection Launches: Ensure the operational rollout of new collection launches across all digital touchpoints (Newsletters, Website, Paid Media campaigns).
• Desirability Driver: Collaborate on the communication strategy to turn newsletters and CRM into powerful levers for loyalty and "Top-of-Mind" awareness.
• Content Creation & UGC Strategy
• UGC Production: Supervise and coordinate content creation with influencers to ensure a result that is both authentic and premium, staying true to luxury codes.
• Creative Briefing: Participate in designing high-performance, digital-native formats in line with current trends.
• Messaging Adaptation: Tailor content and communication angles based on the country (specifically for US expansion) and the stage of the conversion funnel.
• Editorial & Customer Experience
• On-site Content: Assist in creating and integrating SEO-optimized content to increase global brand visibility.
• Retention & Repurchase: Design targeted customer journeys and messaging to encourage repeat purchases and turn our customers into brand ambassadors.
  
  
  

Your Profile

• Mindset: Strong affinity for social media, fashion, luxury, and digital innovation. Entrepreneurial mindset with a proactive approach.
• Writing Skills: A genuine taste for copywriting and content creation.
• Technical Skills: Initial knowledge of the digital ecosystem (Social Media, CRM) is a plus.
• Languages: Perfect command of French and fluent English is mandatory (given the international growth and North American expansion).
  
  
  

6 months internship, based in Paris