Lead Analyste Data Marketing - CRM - CDI (H/F/X)

Veepee; Paris; On-site; EUR 90,000 - 120,000; Full time

Job summary

Veepee in Paris seeks a Lead Data Analyst specialized in CRM analytics to guide the Marketing Data & Insight team. You will transform complex customer data into actionable CRM insights while mentoring the team and ensuring data quality and standardized reporting.

You will build CRM data models, deliver dashboards, and partner with senior leadership to shape analytics strategy in a fast-paced ecommerce environment.

Qualifications

• 5+ years as a Data Analyst with strong CRM analytics specialization.
• Proficiency in SQL for end-to-end data analysis and presentation.
• Experience designing dashboards and data models for CRM insights.

Responsibilities

• Lead CRM analytics strategy and mentor the team in technical growth.
• Organize workloads, ensure data accuracy, and align with stakeholders.
• Design and deliver high-impact dashboards and central data models.

Skills

SQL for data analysis

Data visualization

CRM analytics

Mentorship

Stakeholder communication

Team leadership

Tools

Power BI

Tableau

Job description

• Data drives strategic decisions at Veepee, particularly within the Marketing department. As a Lead Data Analyst, specialised in CRM , you will play a crucial role in the Marketing Data & Insight team. Combining hands‑on analytical expertise with technical mentorship, you will drive CRM analytics strategy while supporting and developing the team
• The missions, for you and the people you will mentor, will focus on bringing the appropriate support to the CRM team transforming complex customer data into actionable insights.
• As a lead, you will have to
• Empower and upskill the team members, guiding their technical and functional growth.
• Organize workloads and manage priorities.
• Ensure methodology consistency and strategic alignment
• Be the guarantor for data accuracy, reporting standards, and quality of communication.
• Be a privileged interlocutor for Data Insight Director and CRM Director. Acting as a key analytical partner for them

Analysis & Recommendations:

• Use Veepee data (Collect, analyze and interpret data) and provide actionable insights and concrete optimization levers for CRM (Ex : Commercial pressure management, Member Lifecycle scoring). Adapt your analysis depending on the context and current problems
• Proactively investigate ad‑hoc business issues to deliver timely, context‑aware diagnosis and guidance.
• Synthesize findings into clear, concise, and structured presentations. Present your results to stakeholders, including senior management and Codir member

Relevant Dashboard :

• Design and deliver high‑impact dashboards that empower the CRM teams to track business performance efficiently and autonomously.
• Translate complex customer journeys into intuitive visual dashboards, empowering CRM campaign managers and marketing leads

Analytics Engineering : Design, build, and maintain CRM data models and analytical tables within the central data platform, following requirements and guidelines.

Data integrity : Ensure data integrity and quality by collaborating with technical teams (Tech Data team) to implement effective data management processes

Mentor analysts:

• Provide functional and technical mentorship to data analysts, enforcing rigorous standards to guarantee the accuracy, relevance, and coherence of all team deliverables.
• Coach analysts on problem‑solving, data storytelling, and translating raw data into actionable business recommendations.
• Follow project execution and ensure deadlines are met

Supervise and standardize the team’s use of analytical and BI platforms

• 5+ years as a Data Analyst with strong specialization in CRM analytics
• Technical Skills
• Proficiency in SQL for data analysis, encompassing the full data lifecycle from retrieval to results presentation.
• Advance experience with data visualization tools,
• Familiarity with CRM tracking tools and data architectures
• Strong analytical and problem‑solving skills.
• Excellent communication and Proven presentation &report writing skills
• A strong appetite for supervising projects and people
• Knowledge of e‑commerce trends and CRM best practices.
• Attention to detail and the ability to work in a fast‑paced environment.

At the heart of Marketing, the Marketing Data & Insight team provides the most relevant data analysis on a daily basis for decision‑making and to serve the business. Today, the team is made up of 7 people and 2 areas of expertise: Data Analyst & Insight Specialist, in order to be able to rely on our internal data, but also on market data & trends. The team is dynamic and full of great people (such as Veepee in general) .

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