International Strategic Manager (H/F) - CDI

Publicis Media; Paris; Hybride; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

Modern collaborative workspaces

Remote work up to 2 days per week

Extensive training opportunities

Diversity focus in recruitment

Résumé du poste

Publicis Media in Paris is seeking a Strategic Planner to define and deploy media strategies for international brands. The role emphasizes data intelligence and strategic foresight.

Successful candidates will have a Master’s degree and experience in strategic planning or insights. The position offers modern workspaces, remote work options, and extensive training opportunities.

Qualifications

• Initial experience in strategic planning or insights is preferred.
• Comfortable working in an international and collaborative environment.

Responsabilités

• Collect and analyze data to help understand environments.
• Identify early signals of potential change and trends.
• Produce analyses to support strategic directions.
• Facilitate adoption of data and tools with clients.
• Contribute to fostering collective intelligence.

Connaissances

Knowledge of data/insights tools

Strong analytical mindset

Service-oriented approach

Strong communication skills

Data storytelling

Fluency in written and spoken English

Intellectual curiosity

Formation

Master’s degree in marketing, communication, or media

Outils

Nielsen

Kantar

GWI

Google Analytics

Description du poste

Your Responsibilities Are Structured Around 5 Key Pillars

Description De L'entreprise

At Publicis Connected Media, we bring together all our expertise to make a difference. A difference for our clients by creating sustainable competitive advantages in a world where AI can sometimes make strategies, operations, and campaigns look too similar.

And a difference for each of our 2,000 talents, by giving them the opportunity to grow within one of the most multidisciplinary collectives in France.

Our ambition is simple: to design and manage paid, earned, shared, and owned media ecosystems that deliver measurable and long-lasting results.

That’s why we have organized our talents and agencies around four key areas of expertise: Media, CRM & Data Marketing, Influence, and Commerce.

By placing data, identity, technology, AI, and our solutions at the core of these four pillars, we are now able to support brands across all or part of the consumer journey and at every touchpoint.

In a market where data, expertise, skills, and technologies must be increasingly interconnected, joining Publicis Connected Media means becoming part of a forward-moving player, ready to meet the needs of tomorrow’s clients.

It’s a collective where you can learn fast, grow alongside experts, evolve in a highly multidisciplinary environment, and contribute to impactful projects in France and internationally.

Descriptif du poste

Within the Strategic Planning team at Publicis Media International, you contribute to the definition and deployment of communication and media strategies at a global or regional level for international brands.

Responsabilités

Your Responsibilities Are Structured Around 5 Key Pillars

Data Intelligence

Collect, process, analyze, and synthesize all types of data (qualitative and quantitative) to help Publicis Media and its clients gain a deeper understanding of their environments: studies, market monitoring, partner data (media owners/insights), partner analyses and forecasts / GAFA. Strong understanding of clients’ business and economic performance.

Foresight

Identify and report early signals of potential change (trends, economic developments in client sectors, forward-looking media trends) through the analysis of foresight studies and research.

Strategic Vision

Produce analyses to support the development of strategic directions on key topics. Contribute to building strategic recommendations ahead of client media plans (including participation in pitches).

Internal & External Upskilling

Facilitate the adoption of data, studies, and data intelligence tools both internally and with clients. Contribute to the development of internal tools or client-facing solutions on these topics.

Collective Intelligence

Contribute to and co-lead initiatives aimed at fostering collective intelligence (idea generation, innovation, design thinking), both internally and with clients.

Qualifications

• Education: Master’s degree (Bac+4/5) in marketing, communication, or media.
• Experience: Initial experience (internship/apprenticeship) in strategic planning or insights is preferred.
• Skills:

• Knowledge of data/insights tools (Nielsen, Kantar, GWI, Google Analytics).
• Strong analytical mindset and ability to interpret data
• Service-oriented approach and strong communication/pedagogical skills
• Ability to defend a point of view using data and storytelling
• Comfortable working in an international and collaborative environment
• Fluency in written and spoken English
• Intellectual curiosity and rigor
  

Informations complémentaires

Our offices are located in the 17th arrondissement of Paris, in an ideal working environment where you can thrive.

📣 Good to know

🚀 Modern, collaborative and welcoming work and relaxation spaces

💻 Remote work is possible up to 2 days per week

📖 Extensive training opportunities: Bastille Academy, 30,000+ e-learning modules including certifications, in partnership with LinkedIn Learning via our proprietary platform, Marcel

🧑🎤 A transparent Talent policy

🎉 Numerous events to learn, connect, and celebrate together

Viva La Différence!

This long-standing philosophy of Publicis Groupe reflects our strong commitment to diversity and our conviction that our people are our greatest strength and most valuable asset.

We celebrate individuality in all its forms—regardless of age, gender, skin color, social background, religion, or sexual orientation. What truly matters are skills and energy.

We encourage all qualified candidates to apply and will be delighted to support each individual throughout the recruitment process with a personalized approach.