International Marketing Director

PowerToFly; Fréjus; Sur place; EUR 80 000 - 110 000; Plein temps

Résumé du poste

A global healthcare firm is seeking an International Marketing Director to lead the marketing strategy aimed at driving growth across international markets. This leadership role involves integrating competitive intelligence, managing local adaptability, and developing customer value propositions relevant for various regions. The ideal candidate will have extensive experience in international marketing, strategic planning, and budget management. The position is based in Fréjus, France, and offers the opportunity to significantly impact brand and portfolio performance internationally.

Prestations

Health benefits

Professional development opportunities

Qualifications

• 10+ years of experience in international marketing roles.
• Proven track record of developing successful marketing strategies.

Responsabilités

• Lead the international marketing strategy to drive growth.
• Develop competitive insights and evaluate market conditions.
• Shape customer value propositions relevant across regions.
• Evaluate impact of marketing strategies on business outcomes.
• Establish budgets and manage P&L for the marketing department.

Connaissances

Strategic planning

Market analysis

Customer relationship management

Team leadership

Budget management

Brand strategy

Formation

Bachelor's degree in Marketing, Business, or a related field

MBA preferred

Outils

CRM software

Market research tools

Budgeting software

Description du poste

Job Summary:

The International Marketing Director leads marketing strategy to drive sustainable growth across diverse international markets. The role integrates competitive intelligence, customer insights, and evidence-based value propositions to strengthen global brand and portfolio performance. It ensures alignment of strategy, pricing, channels, and communications while enabling regional adaptability. The position also leads international medical education offering.

Essential duties & responsibilities:

Competitive Insights

• Consults on a variety of competitive analyses across global and regional markets.
• Leads discussions on the historical background and future perspective of the leading competitors in key international geographies.
• Predicts strengths and weaknesses of the full product line compared to competition across heterogeneous market conditions.
• Leads evaluation and selection of competitive analysis tools and technologies for multi-country use.
• Leads analyses of the organization’s current and potential competitive environment and strategies across international markets.

Customer Insights

• Builds an increasing network of international KOLs and regional influencers to achieve business needs.
• Drives the synthesizing of customer needs from diverse cultural and market contexts to inform future innovations.

Customer Centric Development

• Shapes customer value propositions relevant across multiple regions, ensuring local adaptability.
• Promotes a customer-focused corporate culture globally.
• Establishes targets for international customer portfolios.
• Cultivates new customer categories across emerging and developed markets.
• Optimizes market share by delivering superior customer value in varied healthcare systems.
• Anticipates future customer needs globally and reshapes markets accordingly.

Developing the Strategy and Marketing Plan

• Uses strategic planning to enable global organizational learning.
• Leads strategy and marketing planning to generate healthy discussion about the overall direction of the product or portfolio across all international regions.
• Coaches others on the development of a well-written global and regional marketing plan.

Budgets

• Evaluates impact of international marketing strategy on the P&L.
• Completes P&L analysis to drive global business strategy and outcomes.
• Discusses alternative budgeting strategies for multi-country business situations.
• Reviews and approves major international budget adjustments and reconciles regional variances.

Value Prop Segmentation

• Coaches teams through segmentation and customer targeting efforts across different geographies, including regional differences.
• Tests business goals by connecting them to segmentation work adjusted for local context.
• Drives disciplined collection of customer insights globally.
• Demonstrates tie-in between segmentation and the brand’s competitive position in each region.

Value Prop Targeting & Positioning

• Coaches teams to use appropriate targeting in international marketing strategy.
• Provides global resources and support for value proposition work.
• Ensures propositions are fact-based, realistic, and competitively useful across multiple regions.
• Aligns global and regional execution to reflect value proposition priorities.
• Assess strategy effectiveness across diverse markets.

Brand Stewardship

• Drives global product/portfolio brand structure.
• Establishes long-term brand vision aligned with company strategy worldwide.
• Communicates company strategy in terms of competences and customer benefits across regions.
• Guides teams in developing competencies required to anticipate changes in global market conditions.
• Plays a key role in international BD initiatives.

Evidence Generation

• Coaches teams globally on importance of evidence generation and its linkage to the value proposition.
• Ensures evidence strategies meet regulatory and market needs across different countries.

Marketing Objective

• Leads product or portfolio strategy, linking goals to global company strategy.
• Rapidly redirects international resources based on changing market conditions.
• Links customer acquisition and retention in each region to the overall brand strategy.
• Defines customer metrics and connects them to international business outcomes.
• Directs resource allocation across markets and portfolios.

Source Volume and Strategic Objective

• Generates communication plans that articulate global strategic choices.
• Guides businesses worldwide to adopt the right market-appropriate strategy (earn-share vs. leader).
• Anticipates impact of global market and competitive factors on strategy.
• Leads expansion or narrowing of category definitions according to regional opportunities.

Sales Distribution Channel

• Advocates development of new technologies and tools for sales channels globally.
• Develops, coordinates, and manages multi-country multi-channel sales strategies.
• Establishes global best practices for channel management.
• Designs systems to improve communication between international sales, marketing, and operations.
• Predicts future trends of international sales channels.

Sales Enablement

• Consults on technical knowledge for product-specific marketing campaigns globally.
• Designs marketing/sales strategies with an emphasis on the organization’s global technical product offerings.
• Incorporates international market and industry trends into technical and price guidelines.

Sales Training

• Directs global training program development.
• Redesigns training delivery based on feedback from diverse regions.