Head of Sales & Marketing

Samaya Equipment; Annecy; Sur place; Confidentiel; Plein temps

Résumé du poste

A pioneering outdoor brand is seeking a Head of Sales & Marketing in Annecy, France. This role involves driving the brand's commercial and marketing growth, developing global strategies, and managing performance across e-commerce and B2B channels. Ideal candidates have extensive experience in sales and marketing, coupled with a love for the outdoors. Join a dynamic team focused on innovation and creativity in a thriving environment.

Prestations

Work in an advanced outdoor technology lab

Opportunity to shape a pioneering brand

Authentic mountain lifestyle

Qualifications

• 8–12 years of professional experience in sales and marketing.
• Experience in outdoor and scale-up environments.
• Ability to manage performance tools and analyze ROI.

Responsabilités

• Define and implement Samaya’s global growth roadmap.
• Lead the performance and profitability of the online business.
• Grow Samaya’s retail network and strengthen partnerships.
• Oversee creation of content reflecting Samaya’s values.

Connaissances

Sales strategy development

E-commerce management

Performance marketing

B2B development

Fluent in English and French

Outils

CRM software

Analytics platforms

SEO/SEA tools

Description du poste

Drive a fast-scaling outdoor brand's growth and profitability – with a hands-on mindset and strategic vision.

About Samaya

Based in the heart of the Alps, Samaya is a French outdoor equipment brand founded in 2018 by alpinists who believed the perfect tent had yet to be imagined. Samaya’s products are trusted by world-class athletes in some of the most extreme environments and have received multiple industry awards for pushing the boundaries on product design and technology and how people can consequently experience the mountains.

We design, test, and build our products entirely in-house — from concept to field testing — within one of the leading laboratories for outdoor innovation. Our team of engineers, designers, and marketers work shoulder to shoulder every day, bringing together performance, technology, and creativity under one roof, from first prototype to final campaign.

At our High Camp office, near Lake Annecy, you’ll find a large modern 1,000 m² space with open-plan offices, a showroom, workshops, research areas and multiple labs and test benches, where our young and dynamic team is always ready for a mountain outing or a friendly get-together. We strive for excellence, creativity, boldness, empowerment, and team cohesion and use these values to guide our future growth.

The Role

As Samaya enters its next phase of growth, we’re looking for a Head of Sales & Marketing to build the brand’s commercial and marketing foundation. This is a hands-on leadership role combining strategy and execution — ideal for a senior manager or team lead ready to take full ownership of brand and commercial growth in a fast-scaling environment.

You’ll work closely with the founders to develop the brand’s global potential, drive the profitability of the direct-to-consumer business, and strengthen our relationships with key retail partners. You’ll build systems, shape campaigns, and work directly within the tools and platforms that power our growth, whilst mentoring a small, but growing, team.

Tasks

Key Responsibilities

Depending on priorities, you will focus on:

1. Growth & Commercial Strategy

• Defining and implementing Samaya’s global growth roadmap in close collaboration with the founders.
• Balancing brand positioning and sales objectives across e-commerce and B2B channels.
• Translating strategic goals into clear, actionable priorities for the team and partners.
• Track KPIs across channels, measure ROI, and propose pragmatic improvement plans.

2. E-commerce & Performance Marketing

• Lead the performance and profitability of the online business.
• Optimise website experience, conversion, and retention through analytics, CRM, and testing.
• Plan and execute campaigns across digital channels (SEO, SEA, social media, email, and automation).
• Coordinate creative production, campaign assets, and brand consistency across all touchpoints.

3. B2B Development & Partnerships

• Grow Samaya’s retail network and strengthen relationships with key accounts and distributors.
• Support partners with sales materials, product training, and tailored marketing activations.
• Identify new partnership opportunities that extend brand visibility and reach.

4. Brand & Communications

• Lead the brand’s storytelling, content, and community engagement.
• Oversee creation of visuals, video, and editorial content that reflect Samaya’s values and technical identity.
• Manage media, PR, and event presence to amplify awareness and reputation.
• Coordinate a small internal team and external specialists (freelancers, agencies).

Requirements

Profile

• 8–12 years of professional experience in sales and marketing within international, outdoor, and/or scale-up environments.
• Proven ability to manage performance tools, ecommerce and a tech stack (CRM, analytics, SEO/SEA, automation, social media, and online advertising).
• Experience managing small budgets efficiently and measuring ROI.
• Entrepreneurial and hands-on: comfortable switching between strategic planning and operational execution.
• Collaborative leadership style, able to coordinate and motivate small teams and partners.
• Fluent in English and French; additional languages are an asset.
• Genuine interest in the outdoor world and alignment with Samaya’s purpose-driven culture.

Benefits

Why Join Us

• Be part of a pioneering brand shaping the future of lightweight alpine equipment.
• Work daily alongside product designers and engineers in one of Europe’s most advanced outdoor technology labs.
• Combine business growth with an authentic mountain lifestyle in Annecy, at the crossroads of creativity, performance, and nature.

Application

Please send your CV and ideally a short motivation letter. Applications will be reviewed on a rolling basis.