Head of B2B Marketing

Joko USA Inc.; Paris; Sur place; EUR 80 000 - 100 000; Plein temps

Avantages offerts par ce poste

Flexible remote options

Work from anywhere

Top-market compensation

Equity opportunities

8-week leave paid 100% for the second parent

Résumé du poste

Joko USA Inc. is seeking a Head of B2B Marketing based in Paris to drive the B2B marketing engine and enhance visibility in the market. You will work directly with the CMO and lead a high-performing team.

The ideal candidate will have 8-10 years of experience in B2B marketing, preferably in tech or retail, and be fluent in French and English. Flexible remote options and a dynamic work environment are offered.

Qualifications

• 8–10 years in B2B marketing, ideally in tech or retail.
• Experience scaling a B2B marketing machine from early stage to success.
• A doer and comfortable taking hands-on actions.

Responsabilités

• Develop and implement Joko's B2B Marketing Growth engine.
• Collaborate closely with Sales and Account Management teams.
• Build and deliver impactful marketing assets.

Connaissances

B2B marketing experience

Execution-driven

Hands-on with growth levers

Content-first mindset

Fluent in French and English

Description du poste

What You Will Do

As the Head of B2B Marketing, you’ll report directly to the CMO and work hand in hand with business line owners. You’ll be responsible for building, running, and improving Joko’s B2B marketing engine.

Your goal: make Joko the most trusted marketing partner for retailers by generating qualified leads, supporting Sales and Account Management, and amplifying our visibility in the market.

You’ll be both a builder and an operator, hands‑on across content, campaigns, and enablement, while creating the foundations for a growing B2B Marketing team.

Responsibilities

• Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact.

• Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives.

• Build and deliver impactful marketing assets and account‑based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management.

• Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third‑party events such as 1to1 Monaco, Biarritz and international events.

• Lead and grow a high‑performing team: manage, mentor, and support current and future B2B marketing teammates.

• Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration.

Who’re you looking for

• Experience: 8–10 years in B2B marketing, ideally in tech or retail.

• You have experience scaling a B2B marketing machine from early stage to success.

• Execution‑driven: You focus on impact, not buzzwords. You turn ideas into measurable actions.

• Hands‑on with growth levers: CRM, website, market studies are part of your daily toolkit. You’re a doer and not afraid to get things done yourself when your team needs it.

• Content‑first mindset: You know how to tell powerful stories from data and turn them into assets that win deals.

• AI: You use AI daily and know how to scale operations through automations and agents.

• Mindset: You’re curious, daring, and love testing new things (no fear of failure).

• Team player: You’re comfortable leading projects across Sales, AM, and Product.

• Languages: Fluent in French and English, both written and spoken.

• Location: You’re based in Paris to organize events and lead discussions with partners, but you’re eligible for our remote and work‑from‑anywhere perks.

Benefits

At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:

• Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.

• Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.

• Top‑market compensation

• Equity for everyone with the chance to own a piece of what you build

• Half‑day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills

• Yearly offsite in amazing locations and budget for team‑building events & monthly in‑person gatherings

• Contribution to your ClassPass subscription

• 8‑week leave paid 100% for the second parent

• …and much more, check the full list here.

Our hiring process

1. Intro call: Quick screening with the Hiring Manager or the Talent team.

2. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).

3. Step 2 – Role‑specific assessments

   • For non‑engineering roles: A take‑home case study followed by a 45‑min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g., analysis, strategy, or process design).

   • For engineering roles: A 90‑min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool).

4. Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder.

5. References: Up to 3 calls with former colleagues or managers.

You may also be invited for coffee with team members to get a feel for our culture.