Head of B2B Marketing

AVIV Group; Paris; Sur place; EUR 80 000 - 100 000; Plein temps

Résumé du poste

A leading PropTech company is seeking a Head of B2B Marketing in Paris. In this high-impact strategic role, you will define the B2B marketing strategy for real estate professionals. You will lead a focused team, driving sustainable growth and positioning the company as a leader in the industry. The ideal candidate should have extensive B2B marketing experience, strong leadership skills, and a commercial mindset. Join us and shape the future of real estate across Europe.

Prestations

Great influence in shaping the B2B marketing engine

Collaboration with talented people

Opportunity to transform real estate across Europe

Qualifications

• 5–8 years of B2B marketing experience, including 3+ years in leadership roles.
• Background in SaaS, digital platforms, or marketplaces.
• Strong analytical and commercial mindset with P&L understanding.

Responsabilités

• Define and execute France-wide B2B marketing strategy.
• Build integrated acquisition and retention campaigns.
• Create high-quality content and insights to position AVIV as a thought leader.

Connaissances

B2B marketing experience

Leadership skills

Demand generation

CRM/lifecycle marketing

Excellent communication

Analytical mindset

Description du poste

• Department: Brand & Communications (WD Function)
• City: Paris
• TA Partner: Kevin Taylor

Company Description

Join one of the world’s largest and most innovative digital real estate tech companies.

Backed by global investment leaders KKR and CPP Investments, AVIV Group is redefining how people buy, sell, rent, and value property across Europe and the Middle East. With a strong presence in France, Germany, Belgium, and Israel, we’re behind some of the region’s most iconic digital real estate platforms — including SeLoger , immowelt , Immoweb , Meilleurs Agents (France’s leading property valuation platform), Yad2 (Israel’s #1 classifieds site), and Homeday, one of Germany’s fastest-growing proptechs.

Our mission? To simplify life’s most valuable transactions. We bring together data, technology, and human insight to empower millions of people to unlock their perfect place!

Join us in shaping the future of real estate.

Job Description

As Head of B2B Marketing, you will own and elevate the full B2B marketing strategy for real estate professionals — agencies, developers, mandataires, and property managers. Your mission is to position SeLoger as the undisputed partner of choice for the industry, driving sustainable growth, demand, and loyalty across all customer segments.

This is a high-impact strategic role with broad cross-functional influence. While leading a focused core team, you will activate and orchestrate a wide network of marketing experts — including Lead Generation, Events, PR, Social Media, Creative, and Product Marketing — ensuring seamless execution of an integrated B2B marketing plan. You will act as the architect and conductor of a company-wide engine that fuels commercial success.

Your impact will be measured not just in campaigns, but in commercial results — helping AVIV France achieve its ambition to capture 50% of France’s residential GMV by 2030.

What You’ll Do

1. Strategic Leadership

Define and execute the France-wide B2B marketing strategy, aligned with commercial OKRs.

Shape SeLoger’s professional brand positioning across all customer segments.

Partner with Sales, Product, and Marketing teams to ensure unified execution and measurable impact.

2. Growth Marketing

Build integrated acquisition and retention campaigns (digital, CRM, content, events, partnerships).

Drive local and creative activations to increase AVIV’s market share — from targeted campaigns to innovative on-the-ground initiatives.

Create all marketing material necessary for local sales actions (content, sales pitch, goodies)

Own the customer journey before sales handover: website experience, forms, AI chat, and inbound SLAs.

Implement a strong engagement strategy through B2B social media and animation of our own professionals community

Accompany product launches with content, sales pitch and communication plans.

Partner with Product Marketing to ensure commercial readiness, adoption, and field feedback loops.

4. Insights, Content & Thought Leadership

Create high-quality content and insights — reports, webinars, case studies, events, and sales enablement tools.

Position AVIV France as the thought leader for real estate professionals.

5. Team & Culture

Build, mentor, and inspire a high-performing B2B marketing team.

Foster a culture of speed, accountability, and customer obsession.

Qualifications

What You Bring

5–8 years of B2B marketing experience, including 3+ years in leadership roles, with a proven ability to design and execute marketing strategies for SMB audiences.

Background in SaaS, digital platforms, or marketplaces (real estate experience a plus).

Proven track record in demand generation, CRM/lifecycle marketingand content strategy.

Demonstrated experience partnering closely with field sales teams — they will be your day-to-day strategic counterpart.

Strong analytical and commercial mindset with P&L understanding.

Excellent communication skills in French and English.

A collaborative, data-driven, and entrepreneurial approach — with a good sense of humor!

How You’ll Succeed

B2B marketing–attributed pipeline and revenue growth.

Lead quality, conversion, and cost efficiency.

Customer satisfaction and agent NPS.

Engagement and retention across all professional segments.

Building a high-performing and motivated team.

Additional Information

Why Join AVIV?

✨ Build the B2B marketing engine of Europe’s largest PropTech.
🏡 Shape how 70,000+ real estate clients engage with SeLoger and Meilleurs Agents.
🚀 Operate at the heart of AVIV’s growth strategy — with real influence and ownership.
🌍 Work alongside passionate, talented people in a company that’s transforming real estate across Europe.

Ready to make your mark?
Apply now and be part of AVIV’s mission to unlock everyone’s perfect place.