Growth Manager

Wooclap; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A tech-driven growth company in Paris seeks a Growth Manager to own user acquisition strategies for the Self-Serve channel. This role involves leading a cross-functional squad to drive user growth, optimizing website conversions, and collaborating closely with various teams to enhance user experience. Ideal candidates will have strong leadership skills, a data-driven mindset, and a track record in driving scalable user growth. The position offers a full-time employment opportunity in a dynamic environment.

Qualifications

• Proven track record in driving user acquisition strategies.
• Experience leading cross-functional teams.
• Strong analytical skills and data-driven mindset.

Responsabilités

• Own the user acquisition strategy and execution for the Self-Serve channel.
• Oversee website experience and optimize conversion rates.
• Collaborate with various teams to enhance the user journey.

Connaissances

Restaurant Experience

Customer Service

Leadership Experience

P&L Management

Management Experience

Description du poste

As the Growth Manager for Wooclap you will own the acquisition strategy and performance for our Self-serve channel. You will be responsible for driving new user acquisition and optimizing the top of the funnel : from identifying opportunities to implementing acquisition tactics that generates user growth at scale.

You will directly lead and empower a dedicated cross-functional acquisition squad including designers developers and a SEO Manager. Youll partner closely with the Head of Growth and the User Engagement and Monetization PMs ensuring a frictionless unified journey from a users first visit on our website to their first payment.

As the owner you will be in charge of the website experience end-to-end to drive traffic conversions for our Self-Serve business while also optimizing BtB user flows to generate high-quality Marketing and Sales opportunities.

Responsibilities

• Drive sustainable scalable acquisition: own the strategy and execution to deliver massive scalable user growth. This includes defining key acquisition channels (SEO, Virality etc.) and optimizing the entire funnel with a rigorous focus on data and CAC efficiency.
• End-to-end website ownership & conversion rate optimization (CRO): oversee Wooclaps website and funnel design to serve both the Self-Serve business (traffic-to-sign-up conversion) and the BtB lead generation engine (prospect paths contact forms demo requests lead capture). Deliver an engaging seamless journey that maximizes conversions across both channels.
• Strategic alignment: collaboration with the Head of Growth User Engagement PM (activation & retention) and Monetization PM (pricing & upgrades) to deliver a seamless high-performing journey from acquisition to revenue.
• Organic growth and virality: design experiment with and deploy product-led initiatives that leverage Wooclaps inherent network effects to drive high-quality zero-cost user acquisition.
• Market intelligence: monitor SaaS and PLG best practices to keep Wooclaps acquisition strategy competitive and innovative.
• Product roadmap influence: ensure acquisition priorities are embedded in Wooclaps broader product and marketing vision.

Key Skills

• Restaurant Experience
• Customer Service
• Employee Evaluation
• Management Experience
• Math
• Employment & Labor Law
• Sanitation
• Leadership Experience
• P&L Management
• Mentoring
• Supervising Experience
• Restaurant Management

Required Experience: Manager

Employment Type: Full-Time

Experience: years

Vacancy: 1