Growth Lead (Marketing)

SwissBorg; France; Hybride; EUR 70 000 - 100 000; Plein temps

Résumé du poste

A leading cryptocurrency investment platform is seeking a Head of Growth to lead their marketing and user acquisition strategy. The ideal candidate will have significant experience in growth leadership within the crypto space, combined with strong performance marketing skills. Responsibilities include defining growth initiatives, leading paid and organic strategies, and building a high-performance team. This position offers the freedom to innovate within a flexible working environment and ample opportunities for professional growth.

Prestations

BORG bonus based on meritocratic system

Flexible working hours

25 working days of vacation + local holidays

MacBook provided

Continuous learning and development opportunities

Qualifications

• Must have growth leadership experience in crypto.
• Strong performance marketing and funnel optimisation skills.
• Creative mindset with a bias for experimentation and action.

Responsabilités

• Define and execute growth initiatives aligned with brand and product.
• Lead storytelling across channels to build user loyalty.
• Build and scale a high-performance marketing team.

Connaissances

Growth leadership experience in crypto

Performance marketing and funnel optimisation skills

Creative mindset with a bias for experimentation

Understanding of community-led and Web3 growth

Ability to build and lead remote teams

Data-driven approach with strong brand instincts

Collaborative and user-obsessed

Description du poste

Overview

At SwissBorg, our mission is to build a spectrum of investment experiences that help people redefine wealth. Our app has over 880,000+ verified users, offering the best price and liquidity across 15 fiat currencies to buy 300+ cryptocurrencies. Users can earn yield, diversify their portfolios with our themed crypto bundles, and gain access to exclusive alpha investment opportunities. Our community is rapidly expanding, with more than $1.9 billion in assets held in the app and over 55,000 premium users.

Join us in shaping the future of finance, pushing the boundaries of what’s possible, and transforming the way people manage their wealth. Whether you’re in Austria or Taiwan, and whether your portfolio is worth one dollar or a million, SwissBorg provides the best tools to learn about digital currencies and manage your wealth effectively.

Join the team to help revolutionise the world together!

Role

Were hiring a Head of Growth to lead our marketing and user acquisition strategy. Were looking for a strategic, data-driven leader with a passion for innovation and impact.

You will define and execute growth initiatives and align brand, product, and performance marketing.

You will

• Define and evolve SwissBorg’s bold, community-driven brand to align with our mission of democratizing wealth.
• Lead emotionally compelling storytelling across all channels that builds trust and long-term user loyalty.
• Maintain a distinct market position that showcases SwissBorg’s innovations in wealth management and DeFi.
• Build and scale a high-performance marketing team that thrives on speed, creativity, and execution.
• Align acquisition, retention, and brand into a cohesive, high-impact strategy.
• Foster a cross-functional, data-driven culture with a bias toward experimentation and viral growth.
• Lead aggressive, creative paid and organic growth strategies to drive user acquisition at scale.
• Optimise the entire conversion funnel to ensure seamless onboarding and scalable acquisition loops.
• Own and execute impactful go-to-market strategies for new products and regions, starting with Switzerland and France markets.
• Transform the community into a growth engine through gamification, advocacy, and Web3-native tactics.
• Own and optimise website performance, SEO, ad campaigns, and conversion rates across platforms.
• Manage and maximise the marketing budget with a focus on ROI, efficiency, and transparent performance tracking.

About you

• Must have growth leadership experience in crypto
• Strong performance marketing and funnel optimisation skills
• Creative mindset with a bias for experimentation and action
• Deep understanding of community-led and Web3 growth
• Proven ability to build and lead remote, high-energy teams
• Data-driven approach paired with strong brand instincts
• Collaborative, execution-focused, and user-obsessed

Why you should apply

• Freedom to build the company of your dreams
• Learn with experts in finance, engineering, AI, psychology and business
• BORG bonus based on our meritocratic system
• Flexible working hours
• 25 working days of vacation + local holidays
• Well provide you with a MacBook and a cutting edge tech stack to help you do your best work
• Annual company and team retreats – we would love to see you at the next one
• Continuous learning and development opportunities

If our job description speaks to you, but you don’t feel like you meet 100% of the requirements, apply anyway! You may have skills we didnt even know we needed.

At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!

Familiarising yourself with our product is crucial for anyone looking to join our team. Please make sure to test the app, explore our blog for the latest developments, and follow our Careers Page, LinkedIn, and X for regular company updates!