Global Strategic Insights & Forecasting Leader

Ipsen Pharma (SAS); Paris; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Ipsen Pharma (SAS) in Paris seeks a Global Strategic Insights and Forecasting Partner to drive market analysis, forecasting and data-driven insights across brands, collaborating with Asset Team and global Finance.

You will synthesize primary research, competitive intelligence and market data, support annual brand planning and long-range planning, and partner with Commercial, R&D and Market Access to shape strategy.

Qualifications

• 8-10 years working in the pharma industry and/or life-science consulting firms, ideally combining both local and global experience.
• Successful experience/track record in business intelligence, market research and forecasting across a range of functions, seniority and geographical locations
• Extensive knowledge of specialty care markets (demonstrable therapeutic area knowledge is a plus)
• Language(s) English

Responsibilities

• Market Research: Propose relevant market research projects to address Asset Team strategic priorities & challenges
• Lead the quantitative and qualitative market research activities within the Therapeutic area, including the development and approval of the annual market research plan
• Monitor market research project execution and overcome any potential hurdles
• In close collaboration with Procurement, improve the calibre and select preferred research vendors, searching for best-in-class partners and innovative methodologies
• In coordination with brand teams, communicate and integrate market research results in brand strategies and roll-out results to key countries to drive operational excellence
• Performance Analytics: Lead Asset Team situational analysis, performance monitoring and business planning in collaboration with key markets
• Triangulate primary research, secondary data analytics, and competitive intelligence to provide a single source of truth
• Implement and monitor Key Performance Indicators
• Consolidate data from internal and external sources to allow decision making
• Propose improvements to brand performance monitoring activities
• Liaise with market data providers to ensure best available data is procured to inform brand performance
• Liaise with the CI Lead to ensure competitive events/activities are proactively analysed and their impact taken into account in the performance reviews
• Ensure our Data Analytics tools are consistent and up to date with the latest KPIs at all times
• Forecasting & Business Planning: Drive continuous improvement of our patient models to meet both global and local expectations
• Populate and maintain the data of the forecasting models for all priority affiliates and indications across the lifecycle of the asset
• Analyze patient and market trends in the run-up to key annual planning exercises
• Develop top-down perspective, guidance and assumptions on sales ambition for top affiliates by brand
• Liaise with affiliates to collate feedback on bottom-up perspectives, refine assumptions and incorporate local data and insights where appropriate
• Identify opportunities for further growth to be shared with senior global commercial stakeholders
• Business Cases: Partner with the Commercial brand leads and New Product Planning Leads to ensure the best available market data is used
• When appropriate, pro-actively champion and deliver ad-hoc market research projects to support business case generation
• Liaise with the CI Lead to ensure thorough review of the competitor landscape has been conducted and incorporated into the commercial evaluation of all relevant indications
• Coordinate inputs to ensure they inform sales forecasts and NPV evaluations
• Knowledge Management: Maintain up-to-date information on our Knowledge Management Tool by regularly uploading latest deliverables and ensuring accurate tagging
• Act as a KM champion by promoting and cascading contents to global and local teams
• Stakeholder Management: Partner with key internal global and local stakeholders to provide strategic solutions and insights
• Make an effective contribution to the business, advising and challenging the Asset Team Leads to ensure robust plans/tactics/strategies are achieved
• Partner with IT to ensure Data Analytics tools are meeting the needs of the Asset Team

Skills

Market research

Forecasting

Business intelligence

Data analytics

Stakeholder management

Education

Industry MSc or PhD in Pharma/Medicine/Life sciences, Engineering or Business Administration

Tools

Knowledge Management Tool

Data analytics tools

Job description

Ipsen Pharma (SAS) in Paris seeks a Global Strategic Insights and Forecasting Partner to drive market analysis, forecasting and data-driven insights across brands, collaborating with Asset Team and global Finance.

You will synthesize primary research, competitive intelligence and market data, support annual brand planning and long-range planning, and partner with Commercial, R&D and Market Access to shape strategy.