Global Strategic Insights and Forecasting Partner

Ipsen; Paris; Sur place; EUR 120 000 - 160 000; Plein temps

Résumé du poste

Ipsen is seeking a Global Strategic Insights and Forecasting Partner to drive decision‑making through market analysis, forecasting and data‑driven insights in collaboration with the Asset Team. You will shape current and future business strategy across global brands, integrating primary research, CI and market data.

You will lead market research projects, analytics and planning processes, partnering with Commercial, Medical, Market Access, Regulatory, Finance and R&D functions to optimize

Qualifications

• 8-10 years in pharma industry or life-science consulting.
• Successful experience in business intelligence, market research and forecasting.
• Extensive knowledge of specialty care markets.
• MSc or PhD in Pharma/Medicine/Life sciences, Engineering or Business Administration.

Responsabilités

• Propose relevant market research projects to address Asset Team priorities.
• Lead quantitative and qualitative market research within the Therapeutic area.
• Monitor project execution and collaborate with Procurement to select vendors.
• Communicate market research results in brand strategies and roll-out results.
• Lead asset team analytics, performance monitoring and business planning.
• Consolidate data from internal and external sources to support decisions.
• Develop top-down guidance on sales ambition for key affiliates.

Connaissances

Market research

Forecasting

Data analytics

Stakeholder management

Knowledge management

Performance analytics

Formation

MSc/PhD in Pharma/Medicine/Life sciences, Eng or Business Admin

Description du poste

Summary & Purpose Of The Position

The Global Strategic Insights and Forecasting Partner is a key role within the Strategic Business Excellence team driving informed decision‑making across the organization through comprehensive market analysis, forecasting and data-driven insights, working in close collaboration with the global functional brand team (Asset Team) to shape current and future business strategy.

Summary & Purpose Of The Position

The Global Strategic Insights and Forecasting Partner is a key role within the Strategic Business Excellence team driving informed decision‑making across the organization through comprehensive market analysis, forecasting and data-driven insights, working in close collaboration with the global functional brand team (Asset Team) to shape current and future business strategy.

The Global Strategic Insights And Forecasting Partner

• Is expected to generate and distill information from a variety of sources such as primary market research, competitive intelligence and market data to identify business issues, develop assumptions and recommend actions.
• Will also provide insights and forecasting analytics to all key business planning processes of IPSEN (Annual Brand Planning, Annual Budget and Long‑Range‑Planning) in collaboration with global Finance partners, divisions and affiliates.
• Is expected to work with a wide range of cross‑functional stakeholders, especially the members of the Asset Team, including functional areas such as Commercial, Medical Affairs, Market Access, Regulatory, Finance, and R&D colleagues.
• Will be integral to the day‑to‑day operational activities surrounding their respective brand and may work in partnership with the New Product Planning Leads ahead of global launches for new indications.
• Is expected to identify and coordinate the collation of the best available data to support the commercial evaluation of the business cases submitted by the global Asset Team to the new governance bodies (Portfolio Steering Committee and Portfolio Committee).

Main Responsibilities

Market Research

• Propose relevant market research projects to address Asset Team strategic priorities & challenges
• Lead the quantitative and qualitative market research activities within the Therapeutic area, including the development and approval of the annual market research plan
• Monitor market research project execution and overcome any potential hurdles
• In close collaboration with Procurement, improve the calibre and select preferred research vendors, searching for best‑in‑class partners and innovative methodologies
• In coordination with brand teams, communicate and integrate market research results in brand strategies and roll‑out results to key countries to drive operational excellence

Performance Analytics

• Lead Asset Team situational analysis, performance monitoring and business planning in collaboration with key markets (e.g. driving product positioning, marketing mix, etc.)
• Triangulate primary research, secondary data analytics, and competitive intelligence to provide a single source of truth
• Implement and monitor Key Performance Indicators
• Consolidate data from internal and external sources to allow decision making
• Propose improvements to brand performance monitoring activities (data sources, tools, systems)
• Liaise with market data providers to ensure best available data is procured to inform brand performance
• Liaise with the CI Lead to ensure competitive events/activities are proactively analysed and their impact taken into account in the performance reviews
• Ensure our Data Analytics tools are consistent and up to date with the latest KPIs at all times

Forecasting & Business Planning

• Drive continuous improvement of our patient models to meet both global and local expectations
• Populate and maintain the data of the forecasting models for all priority affiliates and indications across the lifecycle of the asset
• Analyse patient and market trends in the run‑up to key annual planning exercises (Annual Brand Planning, Annual Budget and Long‑range‑Planning)
• Develop top‑down perspective, guidance and assumptions on sales ambition for top affiliates by brand
• Liaise with affiliates to collate feedback on bottom‑up perspectives, refine assumptions and incorporate local data and insights where appropriate
• Identify opportunities for further growth to be shared with senior global commercial stakeholders

Business Cases

• Partner with the Commercial brand leads and New Product Planning Leads to ensure the best available market and competitive data is used to develop the business cases which are required
• When appropriate, pro‑actively champion and deliver ad‑hoc market research projects to support business case generation activities
• Liaise with the CI Lead to ensure thorough review of the competitor landscape has been conducted and incorporated into the commercial evaluation of all relevant indications
• Coordinate inputs to ensure they inform sales forecasts and NPV evaluations

Knowledge Management

• Maintain up‑to‑date information on our Knowledge Management Tool by regularly uploading latest deliverables and ensuring accurate tagging
• Act as a KM champion by promoting and cascading contents to global and local teams, helping to maintain traffic to the tool

Stakeholder Management

• Partner with key internal global and local stakeholders (e.g. Medical, BD, Franchise, Market Access, Sales Team and Marketing etc) to provide strategic solutions and insights
• Make an effective contribution to the business, advising and challenging the Asset Team Leads to ensure robust plans/tactics/strategies are achieved
• Partner with IT to ensure Data Analytics tools are meeting the needs of the Asset Team
• Develop and foster strong, sustainable relationships with vendors

Knowledge & Experience

• 8-10 years working in the pharma industry and/or life‑science consulting firms, ideally combining both local and global experience
• Successful experience/track record in business intelligence, market research and forecasting across a range of functions, seniority and geographical locations
• Extensive knowledge of specialty care markets (demonstrable therapeutic area knowledge is a plus)

Knowledge & Experience

Industry

• MSc or PhD in Pharma/Medicine/Life sciences, Engineering or Business Administration

Language(s)

• English