Global Pharmacy Brand Lead – OTC Growth & Activation

Biocodex SAS; Gentilly; Híbrido; EUR 75.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Transport allowance

Social benefits

Disability friendly policies

Descripción de la vacante

Biocodex SAS in Gentilly seeks a Global Brand Manager for Saccharomyces boulardii CNCM I-745 to define and execute the global pharmacy marketing strategy, driving brand growth across international markets.

You will develop and implement the strategy, activate in-pharmacy programs, and collaborate with Markets, Sales, Medical, Regulatory and Digital to turn insights into scalable, value-adding initiatives with a strong omnichannel mindset. English is mandatory and AI interest is welcomed.

Formación

• Master’s degree in marketing, business, pharmacy or a related field.
• Experience in OTC or FMCG industry with pharmacy channel focus.
• Strong understanding of the pharmacy environment and pharmacist needs.
• Business & omnichannel mindset with measurable impact.
• Global/regional experience and stakeholder influence.

Responsabilidades

• Develop and implement the global pharmacy channel strategy to strengthen brand growth across international markets.
• Drive pharmacy activation with sell-out programs, in-pharmacy activations and promotional tools with Sales alignment.
• Collaborate with Markets and cross-functional teams (Sales, Medical, Regulatory, Digital) for global initiatives and local execution.
• Leverage pharmacist, market and competitive insights to identify unmet needs and scalable solutions.
• Coordinate with DTC and HCP Brand Managers to ensure a unified brand approach across audiences.
• Manage agencies, budgets and timelines; define KPIs and optimize initiatives.

Conocimientos

Brand management

Pharmacy channel activation

Omnichannel marketing

Leadership

Project management

Analytical thinking

Team collaboration

English proficiency

AI in business

Educación

Master’s degree in marketing, business, pharmacy or related field

Descripción del empleo

Biocodex SAS in Gentilly seeks a Global Brand Manager for Saccharomyces boulardii CNCM I-745 to define and execute the global pharmacy marketing strategy, driving brand growth across international markets.

You will develop and implement the strategy, activate in-pharmacy programs, and collaborate with Markets, Sales, Medical, Regulatory and Digital to turn insights into scalable, value-adding initiatives with a strong omnichannel mindset. English is mandatory and AI interest is welcomed.