Global Digital Content & Experience Project Manager

The Estée Lauder Companies Inc.; Paris; Hybride; EUR 45 000 - 60 000; Plein temps

Résumé du poste

A luxury cosmetics firm based in Paris is seeking a skilled Web Content Manager to oversee all e-commerce content and layout. You will create and publish diverse web content while ensuring brand consistency in both French and English. The ideal candidate has a master's degree in digital marketing or communication and 3–5 years of relevant experience. You should be highly organized and tech-savvy, contributing to a high-performing online team while managing an intern and collaborating across functions.

Prestations

Remote work flexibility

Collaboration with a talented team

Qualifications

• 3–5 years’ experience in web content and e-commerce, preferably in luxury or lifestyle brands.
• Strong digital culture and interest in AI.

Responsabilités

• Manage all web and e-commerce content and layout.
• Create and publish web content, ensuring brand consistency.
• Optimize key pages for SEO and manage the global editorial calendar.

Connaissances

Creativity

Digital marketing

SEO optimization

Project management

Bilingual (French & English)

Formation

Master’s degree in digital marketing, communication, or journalism

Description du poste

Overview

Reporting to the Global Online team, you manage all web and e-commerce content and layout for both brands for France and International. You work autonomously, supported by an intern, and collaborate closely with internal teams (online, marketing, creative) as well as external freelancers.

Responsibilities

Editorial Production & Brand Identity

• Create and publish web content (pages, product descriptions, articles, inspirational content).
• Ensure brand consistency and tone of voice in both French and English.
• Develop and maintain editorial guidelines.

Content Strategy & Digital Activation

• Manage the global editorial calendar.
• Coordinate creative production (web design, copywriting, market adaptations).
• Oversee content quality and accuracy prior to publication.

SEO & GEO

• Optimize key pages for SEO (on-page, internal linking, content structure).
• Implement GEO best practices to reinforce visibility toward AI agents.

Page Design & UX Optimization

• Structure and update core website pages.
• Partner with the web designer and e-commerce teams to enhance navigation, readability and conversion.

CRM & Newsletters

• Ensure messaging consistency across CRM communications.
• Monitor engagement and performance; propose editorial and UX improvements.

Coordination & Project Management

• Work cross-functionally with marketing, e-commerce, CRM, creative and international markets.
• Manage freelancers (web designer, copywriter) and handle multiple projects simultaneously.

Qualifications

Key Qualities Creative, tech-savvy, curious, commercially minded, highly organized, rigorous, excellent communicator, strong digital culture and interest in AI.

Profile

Master’s degree in digital marketing, communication, journalism or equivalent.

3–5 years’ experience in web content and e-commerce, ideally within luxury, fragrance or lifestyle brands.

Practical Information

• Location: Paris (2 days remote work)
• Languages: French & English required
• Management: 1 intern