Global Digital Communications Manager F/M

Betclic Group; Bordeaux; Hybride; EUR 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Health insurance

Hybrid work model

25 days paid leave

Transport subsidy

Training catalog access

Rooftop office spaces

Résumé du poste

Betclic Group is hiring a Global Digital Communications Manager to lead corporate digital storytelling and editorial strategy across our owned channels. The role requires managing multi-market communications, collaborating with Brand, Marketing, HR and Public Affairs, and driving performance through data-driven insights.

Based in Bordeaux or Paris, with travel to Bordeaux four days a month if based in Paris, and a flexible hybrid setup.

Qualifications

• 6–8 years of experience in Digital/Corporate Communications or a similar role.
• Fluent French and English are essential.
• Strong editorial and storytelling skills with a grasp of digital performance.

Responsabilités

• Define and execute Betclic's corporate digital communications strategy.
• Own the editorial strategy across group channels and the corporate website.
• Develop employee advocacy programmes and drive local market support.
• Measure performance with dashboards and optimise content using data.

Connaissances

Digital Communications

Content Strategy

Corporate Communications

Editorial Strategy

Analytics

AI & Emerging Tech

French & English

Outils

Canva

Figma

Adobe Creative Suite

Description du poste

--> The position can be based in either Bordeaux or Paris. If based in Paris, travel to Bordeaux is required at least 4 days per month, with all transportation and accommodation expenses covered.

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

• An international and creative environment where every project is an opportunity to innovate
• Hypergrowth that brings new challenges and development opportunities every day
• A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.
• A unique and friendly atmosphere, with 1,600 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming!

ENTER THE GAME

As Global Digital Communications Manager, you will lead Betclic's corporate digital communications strategy and oversee the development of engaging, high-impact content across our owned channels.

Reporting to the Deputy Communications Director, you will play a key role in strengthening Betclic's digital presence by developing compelling editorial strategies, creating best-in-class content and ensuring consistency across all our corporate communication platforms.

Working closely with Communications Managers across our different markets, as well as Brand, Marketing, HR, CSR and Public Affairs teams, you will help amplify Betclic's voice through digital storytelling.

As our Global Corporate Communications team continues to grow and evolve, you'll join at an exciting moment. This is a unique opportunity to help shape the future of Betclic's corporate communications, build new ways of working and contribute to the foundations of an ambitious international communications function.

YOUR ROLE WITHIN BETCLIC

Drive Betclic's digital communications, editorial strategy and storytelling

You will define and execute Betclic's corporate digital communications strategy, ensuring our stories are brought to life through impactful editorial content and engaging digital experiences.

You will:

Own Betclic's corporate digital ecosystem

• Define and implement Betclic's corporate digital communications roadmap.
• Own the editorial strategy across our corporate digital channels (Group LinkedIn, Group Instagram and corporate website).
• Manage and continuously improve Betclic's corporate website.
• Develop and manage the editorial calendar across all corporate digital platforms.
• Ensure consistency of messaging, tone of voice and brand identity across every digital touchpoint.
• Identify new opportunities to increase visibility, engagement and corporate reputation through digital communications.

Create compelling corporate storytelling

• Produce high-quality written, visual and multimedia content across our corporate channels.
• Translate complex business topics into engaging and accessible stories.
• Develop content around AI & Innovation, Technology, Sports, Responsible Gaming, CSR, Employer Brand and Corporate Reputation.
• Adapt content to different audiences, formats and digital platforms.
• Coordinate our French creative agency, internal Studio and external production partners to deliver best-in-class content.

Develop Betclic's employee advocacy programme

You will help make our employees some of Betclic's most authentic ambassadors.

You will:

• Define and continuously evolve Betclic's employee advocacy strategy.
• Develop content, toolkits and resources that enable employees to share our stories confidently.
• Identify and support internal ambassadors across different functions and markets.
• Measure programme performance and continuously improve participation and impact.

Support communication excellence across our markets

You will contribute to strengthening digital communications across Betclic's international footprint.

You will:

• Develop editorial guidelines, digital playbooks and communication toolkits.
• Support local Communications Managers in adapting and amplifying corporate content.
• Share digital best practices and emerging trends across markets.
• Help ensure consistency while allowing flexibility for local market needs.

Measure performance and drive innovation

You will use data and experimentation to continuously improve the impact of our communications.

You will:

• Monitor website, social media and campaign performance.
• Build dashboards and report on key communication KPIs.
• Analyse audience engagement and content effectiveness.
• Identify optimisation opportunities based on performance data.
• Explore new content formats, AI-powered tools and emerging digital trends to continuously evolve Betclic's communications.
• Work closely with internal stakeholders and external partners to monitor campaign performance and continuously optimise content impact.

WHO ARE WE LOOKING FOR?

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm!

The job is for you if :

• You have 6 to 8 years of experience in Digital Communications, Content Strategy, Corporate Communications or a similar role, either in-house or within an agency.
• You have successfully developed digital communication strategies in a fast-paced environment.
• You combine excellent editorial and storytelling skills with a strong understanding of digital performance.
• You have experience managing corporate websites and professional social media channels, particularly LinkedIn.
• You understand how digital distribution contributes to communication performance and collaborate with internal and external partners to amplify key corporate content when relevant.
• You know how to use analytics and performance insights to optimise content and digital campaigns.
• You're comfortable using design tools such as Canva, Figma or the Adobe Creative Suite to create and adapt high-quality visuals for digital communications and social media.
• You're curious about AI and emerging technologies and understand how they can enhance communication and content creation.
• You enjoy collaborating with multiple stakeholders and managing projects from strategy through execution.
• Fluent French and English are essential.

What could help you stand out?

• Experience within a Tech, Entertainment, Sports company.
• Strong expertise in corporate digital communications and editorial strategy.
• Oriented KPI / results.
• Experience managing employee advocacy programmes.
• A creative mindset with a passion for storytelling, content innovation and AI-powered communication.

WHAT ARE THE RECRUITMENT STEPS?

• If your application is shortlisted, Elodie will contact you for an initial HR screening (30 minutes). Then, you will complete the AssessFirst test (personality, motivation and cognitive reasoning).
• Next, you will meet Louise, Deputy Communications Director (your future manager).
• You will prepare a Case Study.
• Then, you will meet Nathalie, VP Communication and a stakeholder from the Acquisition and/or Marketing team.
• Finally, Elodie will conduct a final HR interview to review your AssessFirst results together.

The recruitment process usually takes between 4 to 6 weeks to ensure an optimal experience for you.

WHAT CAN YOU EXPECT?

25 days of paid leave and 10 RTT days

A Ticket Restaurant® card credited with €11 per day (€6 per day funded by Betclic)

100% health insurance coverage for you and your children

50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

Hybrid work model

Access to a vast training catalog, with opportunities for professional development every year

Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

Internal events to liven up your daily life

On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux or Paris.

Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX.