Global Data and Analytics Manager

Havas Group; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading global advertising agency in Paris is seeking a Global Data & Analytics Manager. This role involves managing digital campaign data, delivering attribution modeling, and collaborating with client teams to optimize data use. Candidates should have 3-4 years in data and analytics, ideally in the luxury sector. Proficiency in digital marketing technologies and reporting automation is a must. This position offers the opportunity to work on significant global business initiatives.

Qualifications

• 3-4 years professional experience in a relevant field.
• Prior experience in a data & analytics position, ideally agency-side or luxury sector.

Responsabilités

• Create measurement frameworks to drive business value.
• Deliver attribution modeling.

Connaissances

Data management

Digital marketing technologies

Data visualization

Consumer/market research

Ad operations experience

Formation

Bachelor or Master’s degree in relevant subject

Outils

Google Analytics Premium

Data integration tools

Description du poste

Job Summary

The Global Data & Analytics Manager will play a key role in our client’s global business (a recent win for HMG with expected global billings of c.€80m across 40+ countries). This role supports the Global business leadership team, working very closely with the Global Digital Director and digital specialists. Providing essential management of digital campaign data collection, related attribution and analytics focus, this individual will be a key member of the Global team. Proven competency in data and analytics management will be important. Experience in the luxury sector is a benefit. C.90% of time on this primary global client 10% on other key global client business.

Mission

To bring data accountability and attribution advisory to the global client business while also committing a percentage of time to other global client relationships based in Paris.

To contribute to internal data & strategic excellence in the digital accountability arena by enhancing knowledge within the Havas teams and crucially with our key clients.

Main Responsibilities

• Data management – create and deliver measurement frameworks that create meaningful business value.
• Work with a performance scoring methodology, aligning better understanding of consumer attitudes and perceptions.
• Deliver attribution modeling, plus familiarity with enterprise web analytics tools (e.g. Google Analytics Premium).
• Integrate multiple data sources such as ad-servers, rich media vendors, ecommerce data, etc.
• Produce data extracts to provide automated granular reporting solutions (in conjunction with senior colleagues).
• Collaborate and communicate with global client teams and local data insights managers to optimize use of global data sources and deliver consistency in operations.
• Reporting & Analysis – drive reporting automation to increase time spent on analysis versus reporting.
• Craft actionable analysis that drives recommendations producing measurable improvements/results.
• Recommend automated dashboards and marketing scorecards.
• Work with a variety of data such as competitive, buzz, ad‑serving, web analytics, planning, attitudinal data, etc.
• Consult and execute data integration, develop databases, and troubleshoot data hygiene.
• Digital Marketing Expertise & Teamwork – maintain ongoing knowledge and growing expertise around new ad‑serving, targeting, and data management technologies.
• Assess emerging media related to measurement.
• Educate internal teams and clients about issues related to digital data and marketing measurement.
• Coordinate with internal client teams, partner agencies, and vendors.
• Reputation – help identify and create opportunities for external PR among industry, clients, and prospects.

Characteristics of a Successful Candidate

• Prior experience from a data & analytics position, ideally with agency‑side or luxury experience.
• Working knowledge of digital marketing technologies.
• Ad operations / trafficking experience would be an advantage.
• Experience dealing with large datasets in varied formats.
• Experience in consumer/market research data generated by tools used in media planning – including 1st and 2nd party data.
• Understanding of digital attribution and its application in media planning.
• Experience using data generated by 3rd party digital advertising tools.
• Proficiency in visualising data in an original and effective way.

Education & Languages

• Education: Bachelor or Master’s degree in a relevant subject.
• Previous Experience: 3-4 years professional experience in a relevant field.
• Language Skills – English: Excellent/Good/Fair/Preferable not required.
• Language Skills – French: Excellent/Good/Fair/Preferable not required.

Key Competencies

• The candidate will have worked in a data & analytics role in an agency for at least 3-4 years.
• He/She should have experience working in media and have a working knowledge of the digital and data (incl attribution) arena.
• He/She has developed an understanding of the role of communication strategy and planning across all media.
• He/She will be familiar with media research and data tools, data collection (incl 3rd party sources) and have knowledge of how these should be applied in planning media in a strategic and analytical way.
• He/She will have regular client contact and be able to operate at ease with the support of senior colleagues and peers.
• He/She has good interpersonal, verbal and written communication skills and experience preparing and delivering presentations to clients and internally.
• He/She will show passion and dependability for improving service delivery with a commitment to quality, continuous improvement and best practice.
• He/She will have a collaborative working style, promoting cooperation to achieve a collective outcome and fostering the development of a common company and client vision.