Global Campaigns Marketing Professional

BioLegend, Inc.; Codolet; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading biotech firm seeks a Marketing Manager to drive strategic campaign development and execution. In this role, you will partner with teams to optimize campaign strategies in the reagent applications market. The position requires over 8 years of global marketing experience, strong relationship-building skills, and proficiency in CRM tools. This hybrid position in Codolet, France, involves minimal travel and presents an exciting opportunity for leadership in a dynamic environment.

Qualifications

• 8+ years of global marketing experience with expertise in campaign management.
• Exceptional relationship-building skills to influence cross-functional teams.
• Proven proficiency in Marketing CRM and project management tools.

Responsabilités

• Develop and execute strategic campaigns aligned with market priorities.
• Lead end-to-end deployment for New Product Introductions.
• Maintain oversight of campaign budgets and optimize customer engagement.

Connaissances

Campaign management

Marketing CRM proficiency

Relationship-building

Adaptability

Business-fluent English

Formation

Bachelor's degree in Marketing, Biosciences, Healthcare, or related field

Outils

Salesforce

Power BI

ABM platforms

Description du poste

Purpose

Drive Revvity's market leadership in Applications (Reagents) through strategic campaign design and execution. Develop data-driven marketing initiatives that engage target audiences, enhance brand recognition, and establish customer preference for Revvity's innovative reagent solutions. Position Revvity as the global authority in reagent applications through compelling, scientifically grounded campaigns.

The role is open as part of a 9-month fixed-term assignment.

Key Responsibilities

Strategic Campaign Development & Execution

• Partner with upstream marketing teams to align campaign strategies with market priorities and capitalize on emerging opportunities
• Lead end-to-end campaign deployment for New Product Introductions, working closely with upstream marketing for strategic guidance
• Execute integrated global campaigns spanning inbound and outbound marketing to drive product awareness and scientific education
• Develop and manage evergreen campaigns that boost customer engagement across products, services, and eCommerce platforms
• Design targeted remarketing strategies using Account-Based Marketing (ABM) to deliver personalized content to key customers
• Ensure all campaign content meets MAPSS approval requirements

Multi-Channel Marketing Leadership

• Spearhead thought leadership initiatives that position Revvity at the forefront of applications and reagent innovation
• Evaluate and optimize third-party media partnerships to maximize global campaign reach and customer engagement
• Collaborate with upstream teams to launch high-impact SEM and email campaigns that amplify product and solution visibility
• Partner with social media and creative teams to develop educational campaigns focused on product benefits and application advantages

Performance Analytics & Budget Management

• Maintain rigorous oversight of campaign budgets, optimizing investments to maximize customer engagement and revenue impact
• Monitor and analyze campaign performance metrics, sales pipeline development, and revenue generation across all promotional channels
• Deliver comprehensive monthly performance reports to upstream and downstream stakeholders, highlighting engagement metrics and business impact
• Leverage data insights to continuously refine campaign strategies and improve ROI

Required Qualifications

• Bachelor's degree in Marketing, Biosciences, Healthcare, or related field
• 8+ years of global marketing experience with demonstrated expertise in campaign management and deployment
• Exceptional relationship-building skills with proven ability to influence cross-functional teams across global markets
• Adaptability and openness to change, with ability to pivot strategies based on market feedback and evolving conditions
• Proficiency in Marketing CRM, ABM platforms, Salesforce, Power BI, and project management tools
• Business-fluent English communication skills

Preferred Qualifications

• MBA or advanced degree in Marketing, Biosciences, or Healthcare
• Proven success in product launches and integrated marketing campaign development
• Matrix organization experience with strong cross-functional collaboration skills
• Innovation-driven mindset with track record of developing creative customer engagement strategies
• Commitment to global citizenship, diversity, equity, and inclusion principles

Location: Remote/Hybrid/Office basis position (Codolet France) with occasional domestic and international travel (less than 5%)