Global Brand HCP Lead (Allegra)

Opella; Neuilly-sur-Seine; Ibrido; EUR 75.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Descrizione del lavoro

Opella is seeking a Global Brand HCP Lead for Allegra in France to shape and drive the HCP marketing strategy across markets. You will lead content, engagement across channels, and collaborate with Medical, Regulatory and Zone teams to optimize performance.

The role requires 5+ years in senior marketing leadership in OTC/Pharma, strong strategic and cross-functional skills, and fluency in English. Hybrid work in Île-de-France is offered.

Competenze

• Graduate degree in Marketing or MBA preferred.
• Fluency in English in professional context.
• 5+ years of senior level marketing and general managerial experience.
• Experience in HCP marketing (detailing, conferences and omni-channel HCP marketing) in OTC/Health/Wellness/Pharma is a plus.

Mansioni

• Defines HCP/MCE engagement strategy aligned with brand strategy foundations and insights.
• Ensures alignment with global brand strategy, regulatory requirements and medical support.
• Drives short- and mid-term executional HCP excellence as a pillar of Allegra marketing and commercial strategy.
• Manages HCP content creation and toolkit deployment from ideation to in-market delivery.
• Develops scientific and promotional materials for HCP audiences (e.g., detailing aids, congress materials, digital assets).
• Gathers and analyzes HCP and consumer insights to inform strategy and content development.
• Monitors prescription shares and optimization based on data with Zone Brand leads.
• Provides project management support to ensure global plans meet time, cost and quality goals.

Conoscenze

Strategic thinking

Commercial acumen

Medical literacy

Project management

Cross-functional collaboration

Digital channels

MS Office

Formazione

Marketing degree

MBA preferred

Descrizione del lavoro

Salary Range

€74900,00 - €100233,33

All Compensation will be determined commensurate with demonstrated experience.

Global Brand HCP Lead You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Global HCP Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human. About the job : We are seeking a dynamic and strategic Global Brand HCP Lead for Allegra. Allegra is the world’s leading allergy brand and a trusted name in respiratory health across the globe. We are committed to helping consumers live their lives fully by providing effective, now-drowsy allergy solutions that enable them to be at their best.

Main Responsibilities

• Defines HCP/ MCE engagement strategy in line with overall brand strategy fundamentals and science-led differentiation and key HCP insights to drive recommendations and prescriptions for Allegra.
• Ensures alignment with global brand strategy, regulatory requirements and scientific medical support.
• Leverages scientific and commercial acumen to drive short and mid-term executional HCP excellence as a key pillar and contributor of the overall integrated Allegra marketing and commercial strategy.
• Manages HCP content creation and toolkit deployment from ideation to in-market delivery and advises markets on content adapted locally.
• Develops scientific and promotional materials for HCP audiences (e.g., detailing aids, congress materials, digital assets).
• Shares learnings and best practices across markets to raise overall market performance levels in HCP approach and acts as a consultant to the market in their HCP approach and delivery.
• Gathers and analyzes HCP and related consumer insights to inform strategy and content development.
• Monitors prescription shares and recommendations data and performance metrics and define corrective actions and campaign optimization based on data together with the Zone Brand leads.
• Is critical in driving HCP marketing with Brand marketing, Medical and MCE teams, by providing professional project management support to ensure global project plans are designed and executed in line with planned time, cost and quality.
• Guides teams through the initiation, planning, execution, monitoring and control and close out phases of HCP programs to achieve a successful execution of the HCP Marketing strategy.
• Collaborates with Science team to ensure accuracy and compliance.
• Reporting to the Global Brand General Manager for Allegra, the Global HCP lead collaborates closely with Zone Brand Leads and Zone HCP/MCE Leads in focus markets as well as with Global Medical & Regulatory, Global Claims Lead, Global Strategy and Content Leads.

About You

Education Graduate degree in Marketing, Management degree/MBA (preferable) Languages Fluency in English in a professional context spoken and written is a must. Professional Experience Relevant Experience in HCP marketing (detailing, conferences and omni-channel HCP marketing) in the OTC, Health/Wellness, or Healthcare/Pharma sectors is a must. Experience marketing in FMCG or OTC healthcare brands is highly desirable. 5+ years of senior level marketing and general managerial experience Regional experience is desired and Global experience a plus.

Skills & Competencies

• Strategic thinking: Ability to translate scientific and market insights into actionable global HCP strategies and craft and execute HCP-centric marketing activation that builds Brands Love.
• Commercial acumen with P&L management and project ROI judgement.
• Scientific/medical Literacy: Strong ability to understand therapeutic areas and claims and ability to translate into clear, compelling and differentiated messaging.
• Project Management/Prioritization: Skilled in managing multiple projects, timelines, and stakeholders across geographies. Proven adaptability to changing priorities and strategies.
• Collaboration & Influence: Proven ability to work cross-functionally and influence without authority with strong communication and interpersonal skills.
• Digital Savvy: Knowledge of digital channels and omnichannel engagement for HCPs.
• Proficiency in MS Office (Excel, PowerPoint).

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. #LI-SA #LI-HYBRID