Field Marketing Manager - EMEA

GitGuardian; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

BSPCE

Lunch voucher

Wellpass

Health insurance for children

Home office budget

Yearly holiday allowance

Referral bonus

Team building budget

Hybrid work 3 days in Paris

Career development

Résumé du poste

GitGuardian is seeking a Field Marketing Manager to own the event strategy for the DACH region while supporting broader European initiatives. You will collaborate with Sales, BDR, and Marketing to design and optimize campaigns and events that generate qualified pipeline and strengthen GitGuardian's European presence.

You will lead regional plans, manage the event budget, and work with local teams to ensure successful lead follow-up and measurable ROI.

Qualifications

• Fluency in English at professional level.
• Organizational skills and attention to detail; able to run 3–5 events simultaneously.
• Strong understanding of B2B demand generation metrics (MQLs, SQLs, pipeline contribution).
• Experience marketing to EMEA regions and understanding regional business cultures.
• Ability to build local marketing plans with centralized resources.
• Creativity in designing memorable event or campaign experiences.
• Experience coaching BDRs/sales on event best practices and evaluating on-site performance.
• Familiar with using AI tools to automate tasks and improve efficiency.

Responsabilités

• Own the regional marketing plan and propose the best marketing mix for DACH, UK+Nordics; source local vendors.
• Plan and execute GitGuardian events strategy in the region; design memorable experiences.
• Measure campaign efficiency and optimize to drive pipeline generation.
• Manage the regional marketing budget.
• Align with local sales and BDR teams and coach them on tactics.

Connaissances

Event marketing

B2B marketing

Campaign analytics

Sales collaboration

Budget management

AI tools

Outils

HubSpot

Salesforce

Notion

Asana

Description du poste

About your team and your mission

Field marketing drives growth at GitGuardian. Events remain one of our top pipeline contributors, connecting us directly with enterprise cybersecurity leaders and developers across Europe.

As we scale our European presence in EMEA we need a Field Marketing Manager who can own our event strategy in the DACH region while supporting broader European initiatives.

Reporting to the Head of Field Marketing, Jérémy, you'll work closely with Sales, BDR, and the Marketing team to design, execute, and optimize field marketing programs from events and ABM campaigns to regional initiatives that drive qualified pipeline and strengthen GitGuardian's presence in the European market.

Responsibilities

• Own your region marketing plan: propose the best marketing mix for the region (DACH, UK+Nordics), make recommendations in terms of localization needs, source local vendors.
• Plan and execute GitGuardian events strategy in the region. Design memorable event experiences that differentiate GitGuardian from competitors.
• Measure campaign efficiency and optimise to drive pipeline generation.
• Manage the marketing budget for the region.
• Align with local sales and BDR teams. Coach them on best approaches depending on tactics.

About you

If you think you match at least 70% of these criteria, please apply!

Here's what we consider essential for success in this role:

• Professional-level fluency in English.
• Organizational skills & attention to detail: You can manage 3-5 events and other tactics simultaneously at different stages, prioritize effectively, and handle last‑minute crises without breaking a sweat.
• Pipeline generation mindset: Strong understanding of B2B demand generation metrics (MQLs, SQLs, pipeline contribution, ROI) and experience working closely with Sales teams to define event success criteria and ensure proper lead follow‑up.
• Experience in various EMEA markets: Working in or marketing to EMEA regions, with understanding of local business culture differences (formal vs. informal communication, decision‑making processes, relationship‑building approaches). Familiarity with key cybersecurity events in this region is a plus.
• Local marketing plan building experience combining different tactics to meet the objectives, working in collaboration with centralized resources such as SEA and SMA managers.
• Creativity & memorable experience design: Demonstrated ability to create memorable, differentiated event or campaign experiences. You have examples of creative activations, unique formats, or innovative approaches to stand out.
• Sales coaching & event performance management: Experience coaching BDRs and sales reps on event best practices. Ability to observe performance during events and provide constructive feedback on booth engagement, lead qualification, and on‑site sales behavior.
• You're comfortable using AI tools in your day‑to‑day work: whether that's Claude, Gemini, or other LLMs to move faster, write sharper, and automate repetitive tasks. Bonus if you've experimented with agents or built simple workflows that remove friction from your process.

The following skills would strengthen your application but aren't required:

• Cybersecurity industry knowledge: Basic understanding of the cybersecurity landscape (key players, common challenges, major conferences like RSA, BlackHat, FIC), genuine curiosity about the space, and ability to understand and discuss GitGuardian's value proposition.
• Design skills: Working knowledge of Figma, Canva, Illustrator, or Photoshop, with experience briefing design teams and managing vendors for print/goodies production.
• Marketing automation tools: Working knowledge of platforms like HubSpot, Customer.io, or Salesforce for event lead management, promotion, and nurturing. Comfortable with Google Sheets/Excel and project management tools (Notion, Asana). Bonus: familiarity with workflow automation tools (n8n, Zapier, Make, Clay, Claude Cowork).
• French: Fluency in French is a bonus to work at our Paris office.

Interview process

At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce.

We will ask for your gender on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity and inclusion efforts.

1. First Screening Call (Virtual)

To discover your professional project and evaluate if there could be a mutual match.

2. Interview with your future manager (Jeremy, Head of Field Marketing)

To know more about yourself, your event marketing achievements, and how you approach field marketing strategy.

3. Business case interview

To evaluate your ability to plan and execute an event strategy for GitGuardian in the DACH region.

4.1 Final interview with Carole, CMO

To detail our company’s vision and ambitions for the next couple of years and assess cultural fit.

4.2 References check

You can start thinking about two contacts who can attest to your previous or current professional experiences. These contacts should be as recent as possible, and we will call them at the end of the process.

Benefits

• Package that includes BSPCE.
• Lunch voucher (Swile, 12€ at 50%).
• Sponsored Wellpass (gymlib).
• Non‑charged health insurance for children (Sidecare / Generali).
• Up to €300 to improve your home office set‑up.
• Yearly holiday allowance.
• Referral bonus of 4000€ for any new Guardian we might hire thanks to you.
• Team building: monthly budget dedicated to each employee that you can spend as you wish, with colleagues (latest examples to date: Michelin star restaurant, karaoke, stand‑up show, kitesurfing week‑end).
• Remote policy: hybrid (3 days/week at the office in Paris).
• Opportunities for career development in the long term.