European Marketing Lead, Family Tech

OurFamilyWizard; Paris; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

OurFamilyWizard is seeking a Marketing Lead for Europe, based in Paris, to own the regional marketing strategy and growth. You will bridge France with the US and UK teams, aligning messages, campaigns, and partnerships to drive both professional and consumer acquisition.

You’ll lead multi-channel initiatives, build local market ideas into Europe-wide programs, manage relationships with family-law professionals, and translate product storytelling to resonate in French markets.

Qualifications

• Experience leading marketing for digital/consumer products.
• Strong ability to plan campaigns and own the funnel.
• Fluent in French and English, with cross-border collaboration.

Responsabilités

• Lead Europe marketing strategy, starting from France, and align with leadership goals.
• Grow the professional channel (B2B2C) through content, partnerships, and events.
• Drive consumer acquisition across Europe (B2C) via paid, app stores, and partnerships.
• Create locally resonant messaging for France and roll it out Europe-wide.
• Be the marketing voice of Europe inside In Tandem and coordinate with US/UK teams.
• Build and scale the regional marketing team as the market grows.

Connaissances

Regional marketing strategy

B2B2C marketing

B2C acquisition

Market localization

Description du poste

OurFamilyWizard is seeking a Marketing Lead for Europe, based in Paris, to own the regional marketing strategy and growth. You will bridge France with the US and UK teams, aligning messages, campaigns, and partnerships to drive both professional and consumer acquisition.

You’ll lead multi-channel initiatives, build local market ideas into Europe-wide programs, manage relationships with family-law professionals, and translate product storytelling to resonate in French markets.