E-Commerce Sales Manager (80 / 100%)

LANG Beverages SA; À distance; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A progressive beverage company in Lyon is seeking an experienced eCommerce Performance and Growth Manager to enhance online sales across EU markets. This role involves developing growth strategies, managing online shop content, and analyzing marketing performance. The ideal candidate has 3–5 years of eCommerce experience, proficiency with tools like Shopify and Google Analytics, and strong analytical skills. The position offers flexibility with a remote working model and a dynamic work environment that supports creativity and innovation.

Prestations

Flexible working hours

Dynamic workplace environment

Opportunity to impact sustainable practices

Qualifications

• 3–5 years of experience in eCommerce sales with proven performance improvement.
• Strong data and analytics capabilities to interpret insights.
• CRO expertise with A / B testing and UX / UI improvements.

Responsabilités

• Develop and manage online growth strategy focusing on traffic, conversion, and revenue.
• Oversee paid media and coordinate with agencies for campaign performance.
• Improve conversion rates by optimizing product pages and user experience.

Connaissances

eCommerce sales

digital marketing

performance marketing

SEO

project management

data analysis

Fluent in English & German

Outils

Shopify

Google Analytics

Meta

Excel

Semrush

Klaviyo

Description du poste

Company

LANG Beverages SA is on a mission to reduce single bottle use for water & beverages.

About half a trillion bottles of water are consumed every year. This is not sustainable and we have an opportunity to change that.

LANGWATER offers a viable alternative to plastic bottles, by transforming any tap water into pure, mineralized water and healthy drinks, at home.

The solution consists of a water purification device used with mineral and flavour LANGPAKs.

After 12 years of development, we are scaling the launch of our bottle-free drinks solution globally.

We are looking for an eCommerce Performance and GrowthManager , to join the Marketing & Online Sales team and take ownership of growing the sales from our online shop across EU markets.

Responsibilities

In close cooperation with the head of Marketing & Online Sales, as well as internal teams (IT, design, customer service, logistic) and agencies, you will develop and manage our online growth strategy, with a focus on traffic, conversion and revenue. This will include following but may evolve over time :

1) Drive customer acquisition through performance marketing & SEO

• Oversee paid media and coordinate agencies / media-buyers (Google, Meta, YouTube)
• Track performance, identify optimisation opportunities, conduct A / B testing to enhance results.
• Coordinate creative ads localisation with our designers and distribute assets to media partners.
• Analyse campaign performance and KPIs (Acquisition cost, ROAS, AOV) to improve efficiency
• Develop Email & CRM programs : automation and seasonal campaigns.
• Launch an affiliate program or other growth marketing tactics to expand.
• Manage SEO and GEO to improve visibility on search engines and leads from AI assistants
• Stay up to date with the latest e-commerce trends, marketing tactics & innovations.

2) Manage online shop content to improve conversion rate

• Improve conversion rates (CRO) by optimising product pages and UX / UI.
• Create landing pages for campaigns.
• Conduct A / B testing and personalisation experiments
• Introduce new collections on Shopify, implement campaigns
• Upload marketing content to Shopify and supervise the parts that can be delegated

3) Manage sales & marketing tracking, analytics & reporting

• Create sales reporting across channels & analyse
• Oversee tracking (Google Tag Manager, GA4, Meta Pixel) to ensure correct data capture.
• Leverage all marketing data to provide actionable insights, allocate budget & optimise overall ROI.
• Build processes, automations & measurable systems to help us grow faster, leaner & smarter.

What we are looking for

• 3–5 years of experience in eCommerce sales and digital marketing managing large-scale paid media budgets, in a fast-paced environment, with proven success improving performance metrics like Cost of Acquisition, ROAS, CVR across multiple channels
• Proficiency with Shopify, GA, GTM, GMC, META, Excel , Semrush, Klaviyo platforms
• Strong data & analytics capabilities : ability to analyse data, build dashboards, interpret insights and identify growth levers.
• CRO expertise with A / B testing and UX / UI improvements.
• SEO expertise to strengthen organic visibility, including localisation in different countries.
• Project management : highly organised, with strong communication skills for this 360° role requiring handling priorities, close involvement and working with cross functional teams
• Strong eCommerce sales, financial & business acumen.
• Proactive strategist, result-driven with hands‑on attitude : reliable, autonomous, precise.
• Growth mindset : eager to develop, learn and take on evolving responsibilities
• Fluent in English & German; French or other European languages a plus.
• Curious AI enthusiasm to leverage tech to work smarter, always seeking new tactics to improve

What we offer

• A unique opportunity to shape a brand from the ground up, with measurable impact.
• Meaningful work with a positive business purpose.
• A very dynamic workplace that encourages creativity and trials.
• An international workplace with small but passionate teams.
• An evolving role that will grow alongside the company
• Gaining experience across a broad range of eCommerce & marketing activities
• Flexibility regarding working hours and work location
• Location : remote (home office - EU / UK / CH based) with ability to easily commute when needed (approximately once a month) to Geneva or to the Zug or Balerna offices

Application Instructions

• a CV in english, please specify citizenship and residency
• a cover letter in English

If you share our vision of creating a more sustainable world and are interested in this job, please apply directly by sharing

Thanks!