Digital Marketing Intern (F/M/NB)

JIMMY FAIRLY; Paris; Hybrid; EUR 48,000 - 60,000; Full time

Benefits offered by this job

Transports publics

Tickets-restaurants

Télétravail 1j/sem

Ambiance jeune

Job summary

Jimmy Fairly, opticiens, recherche un profil orienté digital pour renforcer la desirabilité et la croissance via des campagnes payantes et une stratégie UGC. Vous participerez au lancement des collections et coordonnerez les assets médias.

Vous contribuerez à la veille des formats performants, proposerez des approches créatives et gérerez les briefs et les messages adaptés au marché international.

Qualifications

• Bonne maîtrise du copywriting et création de contenu.
• Esprit entrepreneur et approche proactive dans le digital.
• Connaissance initiale de l'écosystème digital (Réseaux sociaux, CRM) appréciée.

Responsibilities

• Pousser la desirabilité et la croissance de la marque à travers des campagnes et médias payants.
• Support opérationnel des lancements de collection et coordination des assets médias.
• Veille des formats performants et propositions créatives et ciblage.
• Conception de contenus et stratégie UGC avec influenceurs.
• Suivi des contenus UGC et gestion des droits d'utilisation.

Skills

Copywriting

Réseaux sociaux

CRM

Français

Anglais

Tools

CRM

Job description

Jimmy Fairly, Opticians.

Founded in Paris in 2010, Jimmy Fairly offers eyewear collections with exclusive designs and rigorous quality. Driven by a warm customer experience and a high-end image, the brand has established itself as an essential reference for a young and discerning audience.

Since day one, Jimmy Fairly has been committed to working with the Restoring Vision charity. For every pair of prescription glasses purchased, one pair is donated to someone in need.

We also work with the Helen Keller Europe charity to combat childhood blindness through prevention. And thanks to you, we can go even further!

Our unique model, combining optical expertise with fair pricing without ever sacrificing elegance, now shines from Paris to New York.

Ready to join a dynamic and passionate team that is shaking up the world of eyewear?

Your role

You will actively contribute to the brand's desirability and growth through three major pillars:

• Digital campaigns and paid media
• Launch execution: support the operational rollout of new collection launches by uploading and coordinating paid media assets across campaigns.
• Performance watch: stay on top of new high-performing paid formats and trends, and be a proactive voice in suggesting new creative or targeting approaches.
• Content Creation & UGC Strategy
• UGC production: contribute to the UGC content strategy, including scouting and proposing influencer profiles, to ensure a result that is both authentic and premium, staying true to the brand.
• UGC follow-up: help track and coordinate UGC content creation with influencers, ensuring assets are delivered on time and align with the brand's premium codes, while also monitoring media usage rights and their expiration dates.
• Creative briefing: participate in designing high-performance, digital-native formats in line with current trends.
• Messaging adaptation: help brief the studio on content tailored to the country (specifically for US expansion) and the stage of the funnel.
• Loyalty, newsletters & CRM
• Loyalty strategy: collaborate on the communication strategy to turn newsletters and CRM into powerful levers for loyalty and awareness.
• Newsletters: take ownership of the weekly newsletter send, tracking, and performance reporting.
• CRM: design targeted customer journeys and messaging to encourage repeat purchases.

Your Profile

• Mindset: Strong affinity for social media, fashion, luxury, and digital innovation. Entrepreneurial mindset with a proactive approach.
• Writing Skills: A genuine taste for copywriting and content creation.
• Technical Skills: Initial knowledge of the digital ecosystem (Social Media, CRM) is a plus.
• Languages: professional French and English is mandatory (given the international growth and North American expansion).

Benefits/Perks

• Work environment: Join a young, dynamic company with strong growth ambitions and an incredible playground to grow in
• Commuter benefits: Public transit allowance / transport subsidies
• Meal vouchers: Meal cards (titres-restaurant)
• Work flexibility: 1 day of remote work per week