CRM Engineer

Unlimit; Limas; On-site; EUR 47,000 - 78,000; Full time

Benefits offered by this job

Modern workplace in Cyprus (Limassol)

5/2 schedule (Mon-Fri)

Multicultural environment

Top international professionals to LEa

Job summary

Unlimit is seeking a Marketing Communications lead to own email campaigns, nurture programs and client communications from a centralized calendar. You will manage templates, testing and deliverability while ensuring GDPR compliance, and drive brand reputation across reviews, PR and partner channels.

The role requires strong analytics, cross-functional collaboration with Product, Support and Commercial teams, and experience managing affiliate partnerships in a regulated, B2B environment.

Qualifications

• 3+ years in marketing communications, PR, affiliate/partner marketing or brand management in B2B/fintech/SaaS.
• Experience managing email campaigns with templates and audience segments.
• Familiarity with GDPR and consent-based marketing.

Responsibilities

• Own the global email calendar and campaigns across newsletters, launches, webinars and events.
• Write, build, test and deploy email campaigns using templates and segments.
• Manage QA, A/B testing, optimisation and learnings documentation.
• Maintain email templates, monitor deliverability and compliance, escalating issues.
• Ensure all email activity complies with GDPR and regional marketing regulations.
• Own Unlimit’s reputation on review platforms and coordinate PR activities.

Skills

Email marketing

Reputation management

Affiliate marketing

Analytics

Tools

Brandwatch

Meltwater

Looker Studio

GA4

HubSpot

Klaviyo

Job description

• This role owns three key reputation and growth channels at Unlimit: owned (email), earned (PR, media, reviews) and partnered (affiliates, publishers, referral partners)
• The goal is to ensure a consistent, credible brand story across every merchant touchpoint while driving commercial impact. Email is managed as a communications and campaign channel, while CRM systems and marketing operations remain the responsibility of the Marketing Operations team

Email Marketing & Communications

• Own the global email calendar, including newsletters, product launches, webinars, events, nurture campaigns and client communications
• Write, build, test and deploy email campaigns using existing templates and audience segments
• Manage QA, A/B testing, campaign optimisation and documentation of learnings
• Maintain email templates with Design and monitor list health, deliverability and compliance, escalating technical issues to Marketing Operations
• Ensure all email activity complies with GDPR and regional marketing regulations

Reputation Management & PR

• Own Unlimit’s presence across review platforms, directories and comparison sites, ensuring profiles remain accurate and up to date
• Run review-generation initiatives and respond to public reviews in line with brand guidelines
• Monitor brand mentions, sentiment, media coverage and share of voice, providing regular insights and recommendations
• Support PR activities including media lists, award submissions, newsroom updates and thought leadership placements
• Coordinate reputation management by escalating issues, supporting crisis communications and improving branded search visibility
• Share customer and market insights with Product, Support and Commercial teams

Affiliate, Publisher & Partner Marketing

• Manage Unlimit’s affiliate and referral programme, including partner recruitment, onboarding and performance
• Develop relationships with publishers, comparison sites, industry media and strategic partners
• Coordinate co-marketing campaigns, sponsored placements and partner content
• Ensure partner materials remain accurate, compliant and aligned with Unlimit’s brand
• Track affiliate performance, ROI and attribution, working with Marketing Operations, Analytics and Finance

Analytics & Reporting

• Monitor KPIs across email, reputation and affiliate marketing
• Benchmark Unlimit’s reputation and partner presence against key competitors

Cross-Functional Collaboration

• Partner with Product Marketing on launches and GTM campaigns
• Support events and webinars through email campaigns and partner promotion
• Contribute to marketing planning, vendor management and marketing technology initiatives

Benefits

• Attractive monthly salary paid in line with experience
• Vacation, sick, and paid holidays
• Full-time: 5/2 (Saturday and Sunday days off)
• A team of top international professionals to learn from
• Modern workplace with all necessary equipment based in Cyprus (Limassol)
• Multicultural working environment

• Excellent written English and strong editorial judgement, especially for public-facing and sensitive responses
• Demonstrable online reputation management experience — review platforms, public response handling, listening tools (Brandwatch, Meltwater, Mention, Sprout Social or equivalent) and sentiment reporting
• Comfortable with analytics: GA4, Looker Studio or equivalent, plus confident spreadsheet reporting
• Experience operating across multiple regions and time zones
• Hands‑on email marketing experience: building and sending campaigns in a marketing platform (HubSpot, Salesforce, Braze, Klaviyo, Mailchimp or similar), with a working understanding of segmentation and deliverability
• Experience running or supporting an affiliate, referral or publisher programme, including tracking, attribution and commercial negotiation
• Working knowledge of GDPR, consent‑based marketing and advertising‑disclosure requirements
• 3+ years across marketing communications, PR, affiliate/partner marketing or brand management — ideally in B2B, fintech, payments, SaaS or another regulated sector