CRM & Email Marketing Specialist

NBCUniversal; Saint-Sernin; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A global entertainment company is seeking a CRM & Email Marketing Specialist to optimize email marketing and CRM efforts. The role involves managing campaigns across Europe, designing automated journeys, and collaborating with marketing teams in multiple regions. The successful candidate will have strong experience in email management, data segmentation, and compliance with local regulations. This position offers a hybrid work arrangement.

Qualifications

• Proven experience in managing email marketing campaigns.
• Strong understanding of audience segmentation and personalization techniques.
• Knowledge of local data privacy regulations, particularly GDPR.

Responsabilités

• Plan, build, and deploy email campaigns across European markets.
• Design and implement automated workflows for customer journeys.
• Monitor and analyze campaign performance for continuous improvement.
• Collaborate with international marketing teams to ensure alignment.

Connaissances

Email campaign management

SQL for data segmentation

GDPR compliance knowledge

Automation tools expertise

Performance analysis

Outils

Salesforce Marketing Cloud

HTML

AMPscript

Description du poste

Overview

We are seeking an experienced CRM & Email Marketing Specialist to lead the planning, execution, and optimisation of GolfNow Europe’s email marketing, CRM, and automation efforts. This is a critical role as we scale across new territories, promoting cross-border and inter-country golf to a growing customer base. This position will work closely with our marketing teams in Belfast and the US, collaborating on data-driven campaigns, automated user journeys, and performance analysis to improve customer engagement and retention. The successful candidate will be based in our Belfast office within hybrid working arrangements.

Responsibilities

• Campaign Management: Plan, build, test, and deploy email campaigns across European markets. Manage personalised and segmented customer journeys to improve engagement and conversion rates. Develop and execute strategies to grow our email marketing database and subscriber base across Europe.
• Automation & Data Management: Design and implement automated workflows, triggers, and behavioural email journeys. Manage and query complex data sets using SQL to segment audiences effectively.
• Technical Execution: Develop and maintain dynamic content using HTML, AMPscript, and Salesforce Marketing Cloud tools. Ensure all campaigns comply with GDPR and local data privacy regulations.
• Performance & Insights: Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement. Collaborate with marketing colleagues to optimise cross-channel campaigns.
• Collaboration: Partner with the international marketing team in France and Belfast (content, creative, paid media, events) to ensure alignment and consistency. Liaise with the US CRM team to ensure global best practices and platform capabilities are leveraged in Europe.

Qualifications

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

Additional Information

Accessibility information for applicants and other equal opportunity statements are provided as part of the selection process.