Creative strategy & brand positioning Intern - January 2027

Pernod Ricard SA; Paris; On-site; EUR 16,000 - 17,000; Full time

Benefits offered by this job

Company restaurant

Coursera access

Employee events

Job summary

Pernod Ricard is seeking a Creative Strategy Intern for a 6-month program in Paris, starting January 2027. Based at The Island, our central Paris office, you will join the Culture & Creative Centre of Expertise, acting as an internal agency to develop brand universes and drive brand identity strategies.

You will collaborate with consumer foresight, creative, and marketing teams on brand guidelines, packaging concepts, partnerships, and campaigns, while gaining hands-on experience across multiple

Qualifications

• Pursuing a Master’s degree in Business or equivalent, ideally with a marketing or communication focus.
• First 6-month internship in a similar role, ideally in an agency.
• Proficient in Pack Office; experience with Adobe Suite and AI tools for image generation is a plus.
• Fluent in English and French; strong communication, creative thinking and collaboration.

Responsibilities

• Brand Universe Creation: support creation of brand universes through strategic planning with cross-functional teams.
• Project Management & Planning: assist in planning, budgets, and timelines for design projects and briefs.
• Department Development: contribute to roadmap and continuous improvement of ways of working.

Skills

Fluent English

Fluent French

Communication skills

Autonomy

Creative thinking

Education

Master’s degree in Business or equivalent

Tools

MS Office

Adobe Suite

AI image tools

Job description

Job Description

Want to join the world's leader in premium wines & spirits and contribute to the prominence of iconic brands such as Absolut Vodka, Havana Club, Beefeater, Jameson, Chivas or Perrier-Jouët? Pernod Ricard is looking for a Creative Strategy Intern for 6 months from January to June 2027.

You will be based at the Island, our office in central Paris (Saint Lazare Train Station, Paris 8).

You will work within the Culture & Creative Centre of Expertise, who works as an internal agency to elevate Pernod Ricard brands, crafting distinctive and impactful brand universes.

The C&C COE gathers various expertise’s such as building brand identity strategies, packaging and space design, collaborations with talents, or visual campaigns.

As a member of our team, you will have the opportunity to work for various brands and tackle different positioning challenges.

Key missions

• Brand Universe Creation: You will support the creation of brand universes (guidelines for brand identity and attitude) through strategic planning in close collaboration with consumer foresight, creative, and marketing teams. You will support the elaboration of tools and methodologies such as Creative Platforms to build our brands in a consistent, timeless, and sustainable way across the group. You will apply your creativity to conduct inspiration and analyze competitive benchmarks.
• Project Management & Planning: You will co-build project planning by aligning with local Culture & Creative and Marketing brand teams on deliverables, priorities, and timelines. You will follow up on project management, specifically for Design projects (e.g., packaging revamp and innovation, retail, brand homes, and events), including supporting budget and timeline planning for incoming briefs and organizing regular meetings for ongoing projects.
• Department Development: You will take part in the construction of the roadmap and support the continuous improvement of our ways of working.

Requirements

• You are pursuing a Master’s degree in Business or equivalent, ideally with a specialization in marketing or communication
• You have a first 6-month internship in a similar role, ideally in an agency
• You know how to use the Pack Office; experience with Adobe Suite and AI tools for image generation is a plus.
• You have a strong interest in culture, creativity, and brand culture, with an ability to spot the latest trends.
• You have strong communication skills, great creative thinking and are structured, autonomous and with a strong collaborative mindset.
• You are fluent in English and French.

Benefits

• Gross salary from 1410€ (Bac +4 and gap year) to 1550€ (Bac +5) per month
• Company restaurant
• Unlimited access to the Coursera training platform to enhance your experience.
• Employee events (Masterclasses, conferences, etc.)
• All in a friendly, supportive environment that will help you to progress and build a solid professional network: 92.2% of our interns and alternates recommend us as an employer (Happy Trainees 2025)!

Job Posting End Date: Target Hire Date: 2027-01-04 Target End Date: 2027-06-30

About Pernod Ricard

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.