COMMUNICATIONS MANAGER

Folimage; Paris; Sur place; EUR 30 000 - 31 000; Plein temps

Résumé du poste

Paris College of Art recherche un/une responsable communications pour concevoir et mettre en œuvre la stratégie de communication et branding visant à soutenir les efforts de recrutement. Vous dirigerez une équipe et collaborerez avec les admissions pour aligner les messages sur les objectifs universitaires.

Le poste implique la création de contenus numériques et imprimés, la gestion des réseaux sociaux et l'amélioration continue des performances de recrutement. Poste basé à Paris, temps plein.

Qualifications

• Maîtrise écrite et orale de l'anglais
• Expérience en gestion d'équipe et coordination de projets de communication

Responsabilités

• Élaborer et piloter une stratégie de communication et de marque pour augmenter la visibilité des candidats.
• Raffiner et maintenir l'identité de la marque et assurer la cohérence sur tous les canaux.
• Rédiger des messages percutants adaptés aux publics cibles.
• Collabore avec les admissions pour aligner les messages avec les objectifs institutionnels.
• Encadrer l'équipe Communications (stages et alternants) et déléguer les tâches.
• Collaborer avec des partenaires externes et optimiser les flux de travail de contenu.
• Conduire la création de contenus numériques et imprimés pour le recrutement et la promotion.
• Gérer les contenus des sites web et définir une stratégie sociale (LinkedIn, Instagram, TikTok).
• Analyser les performances et optimiser l'engagement et le SEO.
• Assurer la capture des leads dans Slate CRM et produire des rapports d'opportunités.

Connaissances

English proficiency

Management experience

Outils

Adobe Creative Suite

Slate CRM

Description du poste

A propos de nous

Paris College of Art is an international higher education institution based in Paris, specializing in art and design, with a primarily English-speaking environment.

Paris College of Art, an entity of Paris University, is hiring a communications manager to design, implement and manage its visual communications and branding to support enrollment strategy. This is an operational role with leadership responsibilities.

Votre mission, si vous l’acceptez

RESPONSIBILITIES

Communications & Brand Management

• Develop, implement, and refine a comprehensive communications strategy to enhance PCA’s visibility to potential applicants and their families.
• Refine and maintain the brand identity of pca.paris.edu. to ensure consistency across all communication channels.
• Craft compelling, audience-specific messaging.
• Ensure alignment of messaging with institutional goals by collaborating closely with admissions.

Team Leadership & Management

• Supervise and mentor the Communications staff, including interns and work-study students at PCA and CUPA to ensure alignment with strategic goals
• Delegate tasks effectively, overseeing project timelines, quality control, and content and brand consistency.
• Collaborate with external partners as needed, e.g. web developers.
• Implement content management best practices to streamline workflows and ensure efficient asset utilization.

Content Creation & Marketing Materials

• Drive content creation across digital and print platforms, including email marketing, social media, print media, advertisement, and the website.
• Oversee the creation of recruitment materials, including brochures, print catalogues, and promotional items (e.g., pencils, tote bags, notebooks, etc.) based on admissions needs.
• Design and implement multimedia content production, including video, photography, and storytelling initiatives, to enhance recruitment and retention efforts.

Digital Strategy & Asset Management

• Produce content for PCA’s websites, ensuring they remain engaging, user-friendly, and aligned with recruitment priorities.
• Define and implement the social media strategy on different platforms (LinkedIn, Instagram, TikTok, etc.)
• Analyze performance across platforms (e.g. social media, website, Keystone) and optimize content to improve engagement, SEO, and conversion rates.
• Work with PCA admissions team to ensure all lead data is captured accurately in Slate CRM, identifying trends and opportunities for improvement, creating reports when necessary

Le profil idéal

COMPETENCIES

Required

• Adobe Suite tools
• Excellent written and spoken English
• Management experience

Preferred

• Professional written and spoken French
• Experience with Slate CRM
• Understanding of the US education system

REPORTING STRUCTURE

The Communications Manager works very closely with the PCA Director of Admissions and her team. The position reports to the ParisU President.

Salaire : De 30000 à 31200 € (Euros) par an

Expérience : Confirmé (3-5 ans)