Communication & Marketing Manager H / F

Smart2Move; Malakoff; Sur place; EUR 80 000 - 100 000; Plein temps

Résumé du poste

A leading sports technology firm based in Malakoff, Île-de-France, is looking for a Strategic Leader to drive global marketing and communications. This role demands a proven expert in marketing strategies, team management, and cross-functional project execution. The ideal candidate will foster brand visibility, enhance digital marketing efforts, and manage impactful events. Strong leadership skills, a minimum of 5 years of management experience in related fields, and fluency in English are essential. Additional European languages are a plus.

Qualifications

• Minimum 5 years of management experience in marketing and communication roles.
• Proven experience leading teams and managing cross-functional projects with measurable outcomes.
• Strong background in sports, technology, or lifestyle industries.

Responsabilités

• Define and execute the global marketing and communication strategy.
• Manage and lead a team of 6 digital marketing professionals.
• Build and protect a strong, consistent brand image across communication channels.
• Supervise all digital activities with clear performance targets.
• Plan and manage ROI-driven events and partnerships.

Connaissances

Leadership

Strategic Planning

Digital Marketing

Budget Management

Analytical Skills

Communication

Creative Problem Solving

Marketing Analytics Tools

Outils

Google Analytics

CRM

Reporting Dashboards

Description du poste

Strategic Leadership

• Define and execute the global marketing and communication strategy with a strong focus on measurable KPIs and ROI.
• Strengthen brand visibility and positioning within the sports performance and high-tech sectors.
• Develop annual marketing plans, budgets, and performance objectives aligned with company growth targets.
• Collaborate closely with the CEO and leadership team to ensure marketing initiatives directly support sales and business goals.

Team & Project Management

• Manage and lead a team of 6 digital marketing and communication professionals, covering digital, content, design, e-commerce, Web, Social Media, video creation.
• Set clear team objectives, individual KPIs, and performance evaluation frameworks.
• Inspire, coach, and develop the team to foster creativity, accountability, and operational excellence.
• Oversee project planning, execution, and delivery, ensuring deadlines, budgets, and quality standards are met.
• Implement agile and data-driven management methods to monitor productivity and marketing impact.

Brand Communication & PR

• Build and protect a strong, consistent brand image across all communication channels.
• Lead PR initiatives, press relations, and corporate communication to increase brand visibility and media engagement.
• Measure communication success through media reach, engagement rate, and share-of-voice KPIs.
• Oversee storytelling, messaging, and creative content to reinforce the brand's positioning in the sports tech ecosystem.

Digital Marketing & Growth

• Supervise all digital activities (SEO, SEM, paid media, social media, CRM, email campaigns) with clear performance targets.
• Drive website optimization and digital lead generation with quantifiable goals (conversion rate, CPA, ROAS).
• Implement analytics tools and performance dashboards to track digital and campaign ROI.
• Deliver regular marketing performance reports to the CEO with actionable insights and data-driven recommendations.

Events & Partnerships

• Plan and manage ROI-driven events, trade shows, product launches, and sponsorships.
• Develop and maintain partnerships with athletes, sports federations, and strategic partners, measuring engagement and activation performance.
• Ensure events and collaborations strengthen both brand awareness and commercial results.

Experience

• Minimum 5 years of management experience in marketing and communication roles.
• Proven experience leading teams and managing cross-functional projects with measurable outcomes.
• Strong background in sports, technology, or lifestyle industries.
• Demonstrated success in implementing KPI- and ROI-focused marketing strategies.

Skills & Competencies

• Strong leadership and team management skills - able to motivate, guide, and grow a 6-person team.
• Excellent strategic planning, communication, and organizational abilities.
• Expertise in digital marketing, brand strategy, and PR.
• Analytical mindset with experience in performance tracking and budget optimization.
• Creative problem-solver, comfortable in an innovation-driven and fast-paced environment.
• Proficient in marketing analytics tools (Google Analytics, CRM, reporting dashboards).

Languages

• English : fluent or native (mandatory).
• Additional European languages (French, German, Spanish, or Italian) are a plus.