Cofounder Marketing Officer

European Pay; Paris; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Equity stake

Job summary

European Pay is seeking a senior marketing leader with a clear vision to build and scale a fintech brand across Europe. You will own strategic marketing, brand identity, and go-to-market strategies in a fast-paced startup environment.

You will drive digital marketing initiatives, collaborate with product/tech, and lead a team as the company evolves, with an emphasis on growth, branding, and regulatory alignment.

Qualifications

• Strong strategic and analytical skills with data-driven decision making.
• Expertise in digital marketing channels and tools.
• Excellent communication, storytelling, and leadership abilities.
• Deep understanding of the European market, consumer behavior, and regulatory landscape.

Responsibilities

• Develop and execute a comprehensive European marketing strategy to drive brand awareness, user acquisition, and market penetration.
• Define and promote the European Pay brand identity, messaging, and value proposition.
• Lead digital marketing initiatives including SEO, SEM, content, social, email, and performance advertising to generate leads.

Skills

Strategic thinking

Digital marketing

Communication & storytelling

Market & regulatory knowledge

Job description

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy to drive brand awareness, user acquisition, and market penetration across key European regions.
• Brand Building: Define the European Pay brand identity, messaging, and value proposition. Champion the brand's mission as a secure, simple, and sustainable payment solution.
• Digital Marketing: Lead all digital marketing initiatives, including SEO, SEM, content marketing, social media, email marketing, and performance advertising to generate leads and conversions.
• Product Marketing: Collaborate with the product and tech teams to create compelling product narratives, launch new features, and develop effective go-to-market strategies.
• PR and Communications: Manage public relations efforts, media outreach, and partnerships to build credibility and secure media coverage.
• Market Research: Conduct market analysis to identify key trends, competitor activities, and user needs to inform marketing and business strategies.
• Growth Hacking: Implement data-driven experiments and growth-hacking techniques to optimize the user funnel and accelerate growth.
• Team Building: Recruit, lead, and mentor a high-performing marketing team as the company scales.

What We're Looking For

• Experience: Proven track record of success in a senior marketing role, preferably within a fintech, payments, or technology startup. Experience with B2B and B2C marketing is a plus.

Skills:

• Strong strategic and analytical skills with a data-driven approach to decision-making.
• Expertise in digital marketing channels and tools.
• Excellent communication, storytelling, and leadership abilities.
• Deep understanding of the European market, consumer behavior, and regulatory landscape.

Mindset:

• Entrepreneurial Spirit: You thrive in a fast-paced, ambiguous environment and are prepared to take on a wide range of responsibilities.
• Resilience: You are passionate, persistent, and can navigate the challenges of building a company from the ground up.
• Ownership: You take full ownership of your work and are motivated by the company's success.
• Cofounder Qualities: You are looking for more than a job; you are looking to build something impactful from scratch and are ready to invest your time and energy as a founding team member.

Why Join Us?

• Impact: This is a rare opportunity to have a significant impact on the future of a company and the digital payments industry in Europe.
• Equity: As a cofounder, you will receive a significant equity stake, directly linking your success to the company's growth.
• Innovation: Work on a cutting-edge product that simplifies financial transactions and promotes a sustainable, digital future.

If you are a marketing leader who dreams of building a brand from the ground up and shares our vision, we would love to hear from you.