Category & Digital Merchandising Manager

Vision Group AG; Paris; Hybride; EUR 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Strategic role with real ownership

Collaborative team with European scope

Flexible hybrid work model

Résumé du poste

Vision Group AG is seeking a Category & Digital Merchandising Manager to oversee the complementary product assortment across multiple brands. This strategic role entails conducting market analysis, designing upsell mechanisms, and leveraging behavioural data to enhance sales. The ideal candidate should be experienced in digital merchandising, with strong analytical skills and a hands-on attitude. The position offers hybrid working flexibility, based in Paris or Antwerp, with growth opportunities in a collaborative European team.

Qualifications

• Hands-on approach to problem-solving and analysis.
• Experience in digital merchandising and e-commerce.
• Business fluent in English.

Responsabilités

• Own product assortment and catalogue performance.
• Conduct market and competitor analysis.
• Design cross-sell and upsell mechanics.

Connaissances

Digital merchandising

E-commerce

Cross-sell and upsell mechanics

SEO

Performance data analysis

Description du poste

Job Description

Team: Catalogue Management & Purchasing - dotted line into Marketing

Scope: 10+ brands across 7 European countries

Reports to: Head of Purchasing & Product Catalogue

Working Location: Hybrid, Belgium or France

Start: To be defined

Complementary products — lens care, eye drops, accessories, reading glasses and food supplements — are a key growth pillar for Vision Group. Unlike contact lenses, these products need to be discovered, not just reordered. They require smart assortment decisions, fragmented vendor management, and a merchandising approach built on relevance, psychology and data.

As Category & Digital Merchandising Manager, you own both sides: what we sell and how we sell it. You will define the complementary assortment, manage supplier relationships, and design the on-site experience that turns a lens transaction into a full vision care basket — and uses complementary products as an entry point to acquire new lens customers.

Your mission

• Own the complementary product assortment: ranging, catalogue quality and commercial performance across all Vision Group brands.
• Conduct regular market and competitor analysis — including trade shows, emerging brands and product innovation — to ensure our range stays relevant, differentiated and commercially compelling across all geographies.
• Design and optimise cross-sell and upsell mechanics at every stage of the customer journey — product pages, cart, checkout, post-purchase and reorder flows.
• Apply psychological merchandising tactics (social proof, scarcity, bundling, loss‑aversion framing) calibrated for discovery-driven, trust-based purchases.
• Use complementary products strategically to support our core business, such as acquisition, retention and customer journey of contact lenses through loss‑leader, eye-care routines, smart pricing and bundling.
• Monitor and improve key KPIs: attachment rate, AOV uplift, cross-sell CTR, bundle conversion and category P&L contribution.
• Use behavioural data (browse paths, past purchases, search terms) to personalise complementary recommendations by customer segment.
• Manage and optimise complementary products SEO, SEA and GEO and monitor its performances.
• Collaborate with field experts such as CRM, Performance Marketing, Newsletter, SEO/Content, Product management and UX teams — you are the bridge between catalogue and marketing activation.
• Drive complementary category growth and own P&L contribution: set and track revenue, margin and attachment rate targets alongside the core contact lens business.

Your profile

• A hands‑on profile who doesn't wait for others to unblock them. Whether it's pulling a report, digging into a data discrepancy or testing a hypothesis, you find a way forward — and you take pride in it.
• Numbers are not a chore for you — they are how you think. You naturally monitor, question and act on performance data, and you are comfortable building your own analysis rather than always relying on a BI team.
• Solid experience in digital merchandising, e-commerce or CRO, with a strong grasp of cross-sell, upsell and bundle mechanics in a multi-product environment.
• A good understanding of on‑site and off‑site SEO basics, and enough understanding of paid search — particularly Shopping / PMAX campaigns and product feeds — to spot opportunities and brief the performance marketing team effectively.
• Familiarity with psychological sales tactics and how to apply them to non‑habitual, discovery-driven product categories where trust and perceived benefit drive the purchase decision.
• Structured and autonomous: you manage competing priorities without losing the thread, keep stakeholders aligned without being chased, and deliver — even when not everything is perfectly defined.
• Business fluent in English.
• A background in health, wellness, optical, beauty, pharmacy or FMCG is a plus.

We offer you

• A strategic role with real ownership — from supplier negotiation to on‑site conversion — across a growing European business.
• A fast-moving, collaborative team with European scope and direct access to data, tools and decision-making.
• Based in Antwerp or Paris with hybrid flexibility; offices in BE, CH, FR, DE, IT and LT.
• Potential growth path: based on outcomes, the opportunity to build and lead a dedicated team.