Brand Content Manager - en alternance - H/F

MyDigitalSchool Melun; Corbeil-Essonnes; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

North Search recherche un Senior Brand Manager pour une organisation internationale dans le secteur des sciences de la vie. Vous serez chargé de mettre en œuvre les stratégies marketing, d’assurer la cohérence de la marque et de soutenir le réseau commercial local.

Vous élaborerez et suivrez les plans marketing du portefeuille, gérerez le budget, lancerez les campagnes et veillerez au respect des normes de la marque et des exigences réglementaires.

Qualifications

• Formation en commerce/marketing, pharmacie ou domaine connexe.
• Expérience de 3 ans minimum dans le marketing senior en santé/life sciences.
• Anglais requis.
• Excellent sens de l'organisation et gestion de projets.
• Capacité d'analyse des données marché (IQVIA ou équivalent).

Responsabilités

• Élaborer et déployer le plan marketing produit conformément au plan global.
• Gérer le budget marketing et analyser la rentabilité et le succès commercial.
• Déployer les stratégies marketing annuelles au niveau national, en cohérence avec les objectifs du groupe.
• Lancer les produits, campagnes promotionnelles et événements pour renforcer la présence sur le marché.
• Coordonner la création et l'adaptation des supports marketing, en respect des normes et de la réglementation.
• Analyser les tendances du marché et la concurrence pour éclairer la planification stratégique.
• Collaborer avec l'équipe commerciale pour définir des campagnes et outils marketing.
• Participer à la définition des prévisions de vente annuelles et périodiques.

Connaissances

Organisation et gestion de projets

Esprit analytique

Excellentes compétences en comunicação

Collaboration interfonctionnelle

Orientation résultats

Formation

Diplôme en commerce / marketing ou pharmacie ou domaine connexe

Description du poste

Description de poste

North Search is a global Executive Search and Talent Consultancy helping clients in fast-changing industries find top talent that fits their company culture and delivers real business impact

On this occasion, our client is an international organization operating within the life sciences sector, currently experiencing an important phase of expansion and consolidation in Europe.

We are seeking a Senior Brand Manager to join their French team, responsible for implementing marketing strategies and initiatives aligned with corporate goals, ensuring brand consistency, and supporting the local commercial network to achieve business objectives.

Main Responsibilities:

• Elaborate and implement the marketing plan for the product portfolios from strategy to tactics in line with the overall company plan.

• Manage the marketing budget and analyze product profitability and commercial success, working with a cross-functional team.

• Roll out the company’s marketing strategies and annual plans within the country, ensuring alignment with the holding company’s global objectives.

• Implement and monitor product launches, promotional campaigns, advertising activities, and events to strengthen market presence.

• Coordinate the creation and adaptation of marketing materials, guaranteeing timely delivery and compliance with brand and regulatory standards.

• Analyze market trends, competitive dynamics, and data to support strategic decision-making and business planning.

• Collaborate with the sales team to define promotional campaigns, evaluate results, and provide marketing support tools to optimize performance.

• Contribute to the definition of annual and periodic sales forecasts, based on marketing insights and data analysis.

• Present new products and marketing initiatives during national and regional sales meetings.

• Maintain effective communication across departments, ensuring all stakeholders are informed of project progress and market feedback.

• Conduct brand and product portfolio presentations for the medical promotion team, sales team, pharmacists, medical and marketing events.

What we're looking for:

• Education: Degree in Business / Marketing, Pharmacy, or a related field.

• Experience: Minimum 3 years in senior marketing roles within the healthcare, pharmaceutical, or life sciences industry.

• Languages: English required.

• Strong organizational and project management abilities.

• Analytical mindset with proficiency in market data analysis (e.g., IQVIA).

• Excellent communication and presentation skills.

• Ability to collaborate effectively with cross-functional teams.

• Proactive, detail-oriented, and results-driven approach.

What We Offer:

• The opportunity to join a well-established and innovative organization within the Life Sciences sector.

• A business impact role in executing strategic marketing initiatives and contributing to the company’s growth in the region.

• A collaborative and mission-driven environment based on ethical values and scientific excellence.

• A workplace committed to inclusion, diversity, and professional development.

Our client and our team are committed to promoting an inclusive and diverse workplace. We encourage professionals from all backgrounds to apply.