B2B Operational Marketing and Communication Manager (m/f/d)

Telekom; Rueil-Malmaison; On-site; EUR 11,000 - 18,000; Full time

Job summary

Telekom in Rueil-Malmaison seeks an Operational Marketing and Communication Manager apprentice to participate in marketing campaigns across email, social networks, newsletters and digital advertising.

You will help produce content such as articles, visuals and videos, monitor campaign performance with KPI/ROI, translate and adapt content, and support sales teams with tools, events and pre-sales activities. English is used for international collaborations.

Qualifications

• Apprenticeship position in Operational Marketing and Communication.
• Participation in marketing campaigns, content production and KPI/ROI analysis.
• Support for sales with events and marketing materials.

Responsibilities

• Participate in implementing marketing campaigns (emailing, social networks, newsletters, digital advertising).
• Contribute to content production (articles, visuals, marketing materials, videos).
• Monitor campaign performance and propose improvements with KPI/ROI analysis.
• Translate and adapt content (white papers, articles, website pages, videos).
• Support sales with tools, brochures, presentations and event organization.

Job description

Job ID: 563465374684686B2B Operational Marketing and Communication Manager (m/f/d)Rueil-MalmaisonProfessionalApprenticeshipT-Systems France SAS1. In the context of Operational Marketing:•Participate in the implementation of marketing campaigns (emailing, social networks, newsletters, digital advertising).•Contribute to the production of content (articles, visuals, marketing materials, videos).•Monitor and analyze the performance of campaigns and propose improvements, in particular by measuring the associated KPIs and ROI.•Translate and adapt content (white paper, article, website page, video,...).2. As part of strategic marketing/studies:•Conduct market studies, benchmarking and competitive intelligence.•Participate in the definition of targets, messages and positioning of products/services.•Assist in the development of the annual marketing plan.•Contribute to the go-to-market of offers in collaboration with marketing and sales teams.3. Digital communication:•Update the T-Systems website, in line with the international teams.•Social media: Writing posts, creating content and monitoring performance with regular reports (LinkedIn & Twitter).•Follow the digital operations organized by the international community (meeting in English).•Adapt and improve some existing content (Word, Powerpoint, Illustrator, Indesign).4. Support for sales teams:•Prepare sales support tools (brochures, presentations, presentations, arguments, offer pitches, customer references, etc.).•Participate in the organization of internal or external events (fairs, webinars, conferences).•Support sales teams in the pre-sales phases and adapt the media to the challenges of prospects and customers.•Support sales teams in monitoring and qualifying requests resulting from marketing actions.•Analyze the results of the actions carried out and identify areas for improvement in line with commercial objectives.