B2B Marketing Intern

Back Market; Paris; Hybride; EUR 20 000 - 40 000; Plein temps

Résumé du poste

A leading circular tech company is seeking a B2B Marketing Intern to develop targeted lead generation campaigns and create compelling content. You will work closely with the Sales team, leveraging data-driven insights to position refurbished devices as smart choices for businesses. This full-time internship offers a hybrid work environment and the chance to work on impactful sustainability initiatives. If you have a passion for B2B marketing and excellent communication skills, apply now to make a difference!

Prestations

Hybrid work environment

Impact-driven work

Mentorship programs

Qualifications

• Strong interest in B2B marketing.
• Excellent written and verbal communication skills in French and English.
• Ability to juggle multiple projects and switch between strategic thinking and hands-on execution.
• Creative mindset with an eye for storytelling.
• Structured and data-driven to ensure campaign efficiency.

Responsabilités

• Develop targeted B2B lead generation campaigns.
• Create B2B content across various channels.
• Research events and trade shows for participation.
• Support lead generation campaigns in partnership with Sales.
• Coordinate with PR for B2B-specific initiatives.

Connaissances

B2B marketing

Communication skills

Project management

Creative storytelling

Data-driven insights

Formation

Studies in marketing or communications

Outils

LinkedIn

Description du poste

Hi, we’re Back Market.

We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.

Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.

Are you ready to join us?

JOB DESCRIPTION:

Join Back Market for Business (BM4B), where we're bringing the circular tech revolution to companies big and small. Our mission? Convince businesses that refurbished devices aren't just good for the planet—they're smart for the bottom line too. As part of our team, you'll help craft the content and campaigns that make corporate procurement teams rethink everything they know about "new."

You’ll be the creative and data-driven force behind our B2B marketing and communication strategy, focusing on lead generation, CRM content, and events that reach decision-makers. Your work will help companies embrace the circular economy by choosing refurbished IT equipment, unlocking both financial savings and significant reductions in CO2 emissions.

This is your chance to get your hands dirty across the full B2B marketing mix; from writing compelling sales emails to running lead generation campaigns. You'll work closely with our Sales team, Studio, PR, and external partners to amplify our message and drive real impact.

YOUR MISSION (IF YOU ACCEPT IT): 🥇

• Work in coordination with the Sales team to develop targeted B2B lead generation campaigns (leveraging, without being exhaustive, multichannel such as SEM-Google, Linkedin,...). Some campaigns could be executed internally by you or working with third parties for an execution at scale.
• Develop B2B content across all channels: SEM adwords, newsletters, sales emails, banners, LinkedIn posts, and sales pitch decks
• Leverage Back Market brand assets and guidelines, collaborating with our Studio team to keep everything on-brand
• Research and build a comprehensive list of events and trade shows where BM4B should have a presence—and help organize our stands when we do
• Support lead generation campaigns in partnership with the Sales team and third-party partners.
• Coordinate with Back Market PR to develop and execute B2B-specific PR initiatives that get people talking about circular commerce.

YOU ARE IN THE RIGHT PLACE IF: ⭐

• Strong interest in B2B marketing
• Excellent written and verbal communication skills in both French and English, adapted to B2B environments.
• Ability to juggle multiple projects and switch between strategic thinking and hands‑on execution
• Creative mindset with an eye for compelling storytelling
• Structured and data-driven insights to ensure campaign targeting and efficiency
• Enthusiasm for sustainability and circular economy

Nice to have:

• Experience with content creation, copywriting, or digital marketing
• Familiarity with LinkedIn or other B2B platforms
• Event planning or project coordination experience
• Studies in marketing, communications, or related field (or equivalent experience)

ABOUT THE INTERNSHIP: ℹ️

• Starting date: 2 February
• Duration: 5 months
• Full-time internship (35h/week - Monday to Friday)
• Location: Paris, France

RECRUITMENT PROCESS: 📅

• Video-call Interview with the Talent Acquisition Specialist (30min)
• Technical Interview with the manager (30-45 mins)
• Cultural fit interview with a member of the team (30 min)

WHY SHOULD YOU JOIN US ? ✌🏼

At Back Market, we're committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives — it's one of the reasons we're such a high-scoring certified B Corp company (93.2).

No matter your role and seniority level, you'll enjoy impact-driven work with hands‑on career development in an innovative, driven, and fast-paced environment — with benefits to match, like:

• A mission driven work environment where your day to day makes an impact on the planet. Seriously.
• Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
• Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.

At Back Market, we strive to create a workplace that embodies the world we're trying to change. We've embedded our diversity, equity, and inclusion principles into our DNA — from dedicated staff to employee resource groups to our company values.

We know that the perfect background for a role doesn't mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications.

If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.