Associate, Influencer Marketing Manager (M/F/X)

HelloFresh; Paris; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

A leading meal kit service provider in Paris is seeking an Associate Influencer Marketing Manager. This role focuses on driving customer growth through optimized influencer initiatives in a vibrant environment. Candidates should have 2-3 years of experience in the influencer industry, a strong understanding of the French market, and a passion for marketing. Enjoy competitive compensation and excellent employee perks as part of a dynamic team in one of Europe's fastest-growing food tech companies.

Prestations

Competitive compensation

Delicious reductions on HelloFresh Boxes

Alan Blue insurance

Swile (tickets restaurant)

GymLib

Reductions on transport

Training budget

Qualifications

• 2-3 years of experience in the influencer industry, especially with performance-oriented campaigns.
• Proven experience managing large campaigns and high-level negotiations.
• Full proficiency in French and English.

Responsabilités

• Drive the execution of our influencer strategy focused on customer acquisition.
• Manage budgets and influencer collaborations end-to-end.
• Use data to guide decisions and optimize collaborations.

Connaissances

Influencer marketing

Data-driven mindset

Communication

Relationship building

Formation

Bachelor's or Master's degree in Marketing, Business, or related field

Outils

G-Suite

Description du poste

JOB DESCRIPTION

Join our HelloFresh Family

At HelloFresh, we change the way French people eat, thanks to our meal kits!

Our ambition? Revolutionize the everyday life of our subscribers, by promoting a more sustainable way of cooking and by helping them discover curated, creative and healthy recipes. The perfect mix between technology and gastronomy, for delicious moments with friends and family.

HelloFresh is present in more than 15 countries. France is a young market launched in 2019, and that is experiencing an impressive growth : we became leaders in our market in early 2021. All this makes it the perfect moment to join our team and lead a strong impact in one of the most promising French scale-ups!

How do we make all this possible? Thanks to a team of talented and dynamic food lovers, an amazing culture and DNA, and a stimulating work environment.

If you want to take part in this incredible human, international and entrepreneurial adventure, apply to one of our available positions and join us!

About the role

For our dynamic Growth team in France (Paris), we’re looking for an Associate Influencer Marketing Manager to help accelerate our impact and support the scaling of our global strategy.

As the channel owner, you will drive customer growth and brand building by continuously innovating and optimizing our influencer initiatives. You’ll leverage your deep understanding of the French influencer landscape and our customer insights to run targeted acquisition campaigns and strengthen the channel’s overall ROI.

You will report directly to the Senior Influencer Marketing Manager.

What you will be doing

• Drive the execution of our influencer strategy with a strong focus on customer acquisition and performance.
• Manage high budgets and influencer collaborations end-to-end:
  • Identify, select, and contact the right talents for our campaigns
  • Negotiate and secure long‑term partnerships with creators and agencies
  • Build strong briefs and oversee flawless execution: set up clear activation plans, review and approve content, handle day‑to‑day communication with agencies and influencers
• Use data to guide decisions, continuously optimise collaborations, and build ROI‑driven strategies
• Challenge the current channel setup and proactively suggest strategic initiatives to strengthen ROI
• Work with the Brand team to deliver impactful ad‑hoc upper‑funnel campaigns with top creators, celebrities, or special initiatives that go beyond performance.
• Take an active role within the French Growth team and collaborate cross‑functionally to help reach broader group OKRs.

What we are looking for

• You have 2‑3 years of experience in the influencer industry (as an influencer marketing manager or agency), ideally with performance‑oriented campaigns.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field, providing a solid foundation in business strategy.
• You have a strong passion for influencer marketing and a solid understanding of the French influencer landscape and its trends.
• Proven experience managing large campaigns, big budgets, and high‑level negotiations. YouTube campaign experience is a strong plus.
• Data‑driven mindset and good G‑Suite skills.
• Excellent communication and relationship‑building abilities.
• Highly self‑motivated with a hands‑on, proactive approach.
• Requirement: Full proficiency in French and English.

What we offer

• The chance to have an impact role on one of the fastest growing food Tech companies in Europe
• A vibrant & international environment with a great culture & DNA
• A guaranteed steep learning curve and boost for your career
• A passionate, proactive, driven and dynamic French team
• Offices located in the center of Paris (Paris 1er)
• Competitive compensation
• Delicious reductions on our HelloFresh Boxes
• Top tier employee experience and employees perks (Alan Blue insurance, Swile (tickets restaurant), GymLib, reductions on transport, training budget)