Apprenticeship - Growth Marketing Project Specialist M H/F

Hellowork; Paris; On-site; EUR 8,900 - 12,000; Full time

Job summary

Le groupe RMC BFM, acteur majeur des médias privés en France, recherche un(e) Growth Marketer en apprentissage pour rejoindre l’équipe Growth Marketing et piloter l’acquisition, la rétention et l’engagement des utilisateurs sur nos plateformes.

Vous développerez des outils et des dashboards de suivi des KPI, collaborerez avec Product, Platforms, SEO et Technologie, et optimiserez les campagnes d’acquisition et la visibilité des apps via ASO et SEA.

Qualifications

• Formation en marketing digital, école de commerce ou université.
• Curiosité, rigueur et esprit analytique.
• Bonne compréhension de l’écosystème digital.
• Intérêt marqué pour l’actualité et les médias.

Responsibilities

• Gestion de la performance digitale: analyses, dashboards et suivi des KPI sur sites, apps et plateformes externes.
• Développement et pilotage de stratégies d’audience et d’acquisition (SEA, ASO).
• Optimisation de la visibilité des apps via ASO et des campagnes d’acquisition.
• Conception d'actions concrètes pour augmenter l’engagement et les résultats des contenus et programmes.

Skills

Curious

Rigorous

Analytical

Problem-solving

Education

Digital Marketing Education

Job description

28/10/2026

CDD

Description

RMC BFM Group, the third-largest private media group in France, offers a rich editorial offering combining high-quality continuous news coverage, both national and regional, with a wide range of entertainment content.

Poste

Within RMC BFM's Growth Marketing team, you will play a key role in user acquisition, retention and engagement.

Your responsibilities

Digital Performance Management

• Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
• Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
• Measure the impact of implemented initiatives.
• Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.

Audience Development & Acquisition

• Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
• Implement app growth levers such as SEA and ASO.
• Monitor acquisition campaigns focused on traffic and app growth.

App Marketing

• Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
• Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
• Identify and activate new growth opportunities to increase visibility and engagement around the Group's content, products and programs.
• Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
• Ensure that marketing initiatives are aligned with growth objectives and audience expectations.

Profile

• Educational background in Digital Marketing, Business School or University.
• Curious, rigorous and analytical, with strong problem-solving skills.
• Good understanding of the digital ecosystem.
• Strong interest in current affairs and the media industry.

Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges?

Apprenticeship: 1 or 2 years

Location: Paris 15th arrondissement

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