Apprenticeship - Growth Marketing Project Specialist M H/F

CMA CGM; Paris; Vor Ort; EUR 32.000 - 46.000; Vollzeit

Zusammenfassung

CMA CGM is seeking a Growth Marketing Apprentice in Paris to join the Growth Marketing team and contribute to user acquisition, retention and engagement. You will analyze performance across websites, apps, and external platforms, and build dashboards tracking KPIs such as audience, engagement, and conversions.

You will collaborate with Product, Platforms, SEO and Technology to implement growth levers like SEA and ASO, optimize app store presence, and identify new opportunities to boost

Qualifikationen

• Educational background in Digital Marketing, Business School or University.
• Curious, rigorous and analytical, with strong problem-solving skills.
• Good understanding of the digital ecosystem.
• Strong interest in current affairs and the media industry.

Aufgaben

• Digital Performance Management: Analyze and monitor the performance of websites, apps, CTV and external platforms; develop tools and dashboards to track objectives and KPIs including audience, engagement, acquisition and retention; measure the impact of initiatives; provide reports and in-depth analyses to business teams and editorial departments.
• Audience Development & Acquisition: Recommend and implement audience growth strategies with cross-functional teams including Product, Platforms, SEO and Technology; implement app growth levers such as SEA and ASO; monitor acquisition campaigns focused on traffic and app growth.
• App Marketing: Optimize visibility of applications across app stores via ASO; provide recommendations to improve visibility and conversion rates; identify and activate new growth opportunities to increase visibility and engagement; develop concrete action plans to maximize impact of marketing campaigns; ensure alignment with growth objectives and audience expectations.

Kenntnisse

Analytical thinking

Problem-solving

Digital literacy

Ausbildung

Digital Marketing or related degree

Jobbeschreibung

Within RMC BFM's Growth Marketing team, you will play a key role in user acquisition, retention and engagement.

Your responsibilities

Digital Performance Management:

• Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
• Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
• Measure the impact of implemented initiatives.
• Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.

Audience Development & Acquisition:

• Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
• Implement app growth levers such as SEA and ASO.
• Monitor acquisition campaigns focused on traffic and app growth.

App Marketing:

• Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
• Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
• Identify and activate new growth opportunities to increase visibility and engagement around the Group's content, products and programs.
• Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
• Ensure that marketing initiatives are aligned with growth objectives and audience expectations.

Profile

• Educational background in Digital Marketing, Business School or University.
• Curious, rigorous and analytical, with strong problem-solving skills.
• Good understanding of the digital ecosystem.
• Strong interest in current affairs and the media industry.

Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges?

Apprenticeship: 1 or 2 years

Location: Paris 15th arrondissement

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