SEO Specialist

Stockmann; Helsinki; Hybrid; EUR 45 000 - 65 000; Full time

Job summary

A leading retail company is seeking an SEO Specialist to enhance their digital commerce unit. This role involves driving data-driven SEO strategies to optimize organic visibility and improve customer engagement and revenue across Finland, Estonia, and Latvia. Candidates should have at least 3 years of SEO experience, be fluent in English, and possess strong analytical and collaboration skills. A competitive salary and performance bonuses are offered, along with a hybrid work model.

Benefits

Competitive salary

Employee discounts

Performance bonus program

Qualifications

• Minimum 3 years of experience in SEO (content + technical).
• Proven track record of driving measurable organic growth.
• Fluent in English and either Finnish or Estonian.

Responsibilities

• Maximize organic visibility with technical and content SEO.
• Conduct regular technical SEO audits and implement fixes.
• Collaborate with various teams to inform campaign planning.

Skills

Technical SEO

Content SEO

Analytical Skills

Growth Hacking

Collaboration

Tools

Google Search Console

SEMrush

Ahrefs

Google Analytics

PowerBI

Job description

Overview

We are now looking for a SEO SPECIALIST to join our newly established Digital Commerce unit, which is at the heart of delivering our omnichannel customer experience. In this role you will support Performance & SEO Manager in driving customer acquisition, engagement, and revenue growth through data-driven SEO strategies across organic digital channels. You can be located in either Finland or Estonia. We operate in a hybrid model, so approx. 50% of the week you will be at our department store.

Where is your expertise needed?

As an SEO Specialist, you will be responsible for maximizing Stockmann\'s organic visibility, ensuring that both technical SEO and content SEO are executed to deliver measurable visibility, traffic, and conversion improvements. You will drive hands-on optimization, optimize SEO content creation, and ensure Stockmann\'s digital commerce channels are fully discoverable by search engines and AI-driven discovery tools.

Your responsibilities will include but are not limited to:

• Execute SEO strategy across markets (Finland, Estonia, Latvia)
• Ensure content aligns with search intent, incorporates structured data, and is optimized for AI discoverability
• Optimize product pages, category pages, and editorial content for search intent and conversion
• Conduct regular technical SEO audits (site speed, mobile responsiveness, indexation, metadata, site architecture, product schema, structured data, internal linking, hreflang, Core Web Vitals) and partner with development to implement fixes
• Ensure clean site architecture and URL strategy to maximize search performance
• Collaborate with Category Sales, Growth, Performance Marketing, Brand Marketing & Offering teams to ensure SEO insights inform campaign planning, content creation, and audience strategies
• Produce actionable SEO insights & reporting frameworks to support decision-making & optimization

What are we looking for?

To succeed in this role you should have a minimum of 3 years\' experience in SEO (content + technical) in e‑Commerce or omnichannel retail. You have a proven track record of driving measurable organic growth and improving visibility, traffic, and conversion, backed by strong technical SEO expertise.

We also value:

• Commercial mindset and sharpness — ability to connect SEO impact with campaigns, product trends, and customer demand
• Experience with eCommerce platforms, tools and digital analytics (e.g., SFCC, Shopify or other platforms, Google Analytics, PowerBI, PIM)
• Excellent skills & hands-on experience with SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog). Familiarity with AI-assisted SEO and content tools is a plus.
• Expertise in site performance, Core Web Vitals, and mobile optimization as ranking factors, working with dev/UX teams
• Understanding of AI-driven search and ability to optimize content for AI discoverability. Knowledge of entity-based SEO and emerging formats (image, video, voice search) is advantageous.
• Excellent analytical skills with data-driven decision making, ability to build and communicate SEO dashboards and translate data into clear recommendations for commercial and content teams
• Strong growth hacking, CRO, and UX experience with data visualization and reporting

You communicate fluently in English (written and spoken) and in either Finnish or Estonian. You will work with many stakeholders, so excellent collaboration/teamworking skills are a must. You are self-driven, customer-centric, and a problem solver.

Why should you join us?

You\'ll be part of Stockmann\'s brand-new Digital Commerce unit, a team built to drive the growth of Stockmann omnichannel retail. This is your opportunity to join and help shape how we work, build, and grow—with direct impact on how customers shop with us across Finland, Estonia, and Latvia.

We offer an interesting and challenging role in the heart of retail, with a low-hierarchy environment where ideas matter and a growth mindset is valued. You\'ll have the chance to grow with a forward-looking team and collaborate cross-functionally to drive results and lasting impact.

We support your development with a virtual learning platform, tailored on-site trainings, and continuous on-the-job learning. We also offer a competitive salary, employee discounts, and a performance bonus program.

We put our Customer at the center, we act with Courage, and we do this Together.

Would you like to know more?

If you have any questions regarding this position, please contact Cilla Eklund, Digital Commerce Director, tel: [phone]. Best time to reach: Tuesday 30.9 at 13:00–14:00 and Wednesday 8.10 at 10:00–11:00.

Are you the colleague we are looking for?

Please send your application via our recruitment system including your CV and salary request. We will proceed with suitable candidates during the application period.

Seize the opportunity and come create feelings that lasts!

Apply between 26 September 2025 and 12 October 2025 23:59 (Europe/Helsinki) Stockmann

Stockmann is building towards a new direction as an omnichannel marketplace for a good life. We offer sustainable quality for urban lifestyle with a unique selection, an inspiring shopping environment, and customer service that makes a lasting impression.