Senior Marketing Automation Specialist

Fortum; Espoo; Hybrid; EUR 55 000 - 75 000; Full time

Job summary

A premier energy firm seeks a Marketing Technology professional to enhance digital customer experiences. Ideal candidates will have a degree in a relevant field and 4+ years of experience using HubSpot. Join Fortum and contribute to innovative digital solutions while enjoying flexible working hours and comprehensive benefits.

Benefits

Comprehensive benefits

Flexible working hours

Hybrid work model

Qualifications

• 4+ years of experience in HubSpot/Salesforce or similar.
• Fluent in English, both written and spoken.
• Knowledge of data platforms (Databricks, Data Lake) is a plus.

Responsibilities

• Enhance digital customer experiences using HubSpot.
• Develop and configure marketing automation platform.
• Analyze Marketing and CRM data to identify trends.

Skills

Analytical skills

Problem-solving

Communication

Interpersonal skills

Education

Bachelor's or master's degree in computer science, marketing or relevant field

Tools

HubSpot

Salesforce

Azure

AWS

Job description

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Digital Customer Offering (DCO) is a business function within Fortum Consumer Solutions, where business and technology come together.At DCO, we create superior digital offerings and experiences for our 2,4 million consumer and enterprise customers. We innovate and find new ways to digitalize our offerings and processes. We collaborate closely with our stakeholders and external partners. Through cross-functional collaboration, agility and sustainability focus, we strive to make our customers’ increasingly digital lives easier with our services. We serve clients in the Nordics as well as Poland and Spain.

About the role

We are looking for a talented and committed individual to join our newly formed Marketing Technology Solutions unit! In this role, you will work at the forefront of digital innovation - using marketing automation tools such as HubSpot as a key platform to enhance digital customer experiences and drive smarter marketing strategies. We are also pursuing personalization efforts and AI to enhance customer value. If you are excited about making an impact through marketing technology, curious about user experience and eager to experiment and iterate - then we would love to hear from you!

Responsibilities:

• You are a super user of our marketing automation tool HubSpot, and pursue ways to enhance our efforts on this platform
• You will help developing and configuring our marketing automation platform and have proficiency in areas such as data analysis, data modelling, data cleaning and data correction
• Help onboarding new users and support our marketing automation specialists in the B2B and B2C area
• Analyze Marketing and CRM data to identify trends, patterns, and opportunities for improvement, and provide actionable recommendations
• Pursue efforts to use our customer data platform to enhance segmentation and marketing automation opportunities. Collaborate with backend engineers to integrate Fortum customer data and other data sources into HubSpot for activation
• Collaborate with Marketing, Sales, and Customer Service to identify development opportunities

About you

• To succeed and thrive in this role, we see that you have:
• A bachelor's or master's degree holder in computer science, marketing or another relevant field
• +4 years of experience within a HubSpot/Salesforce Specialist or similar role
• You are both structured and have an innovative mindset, thriving in the sweet spot between business and technology
• Strong analytical and problem-solving skills
• Expertise in Marketing automation/CRM software and related tools.
• Excellent communication and interpersonal skills
• Ability and curious to learn and collaborate with cross-functional teams
• HubSpot architecture knowledge is highly considered
• Fluent skills in English, both written and spoken.
• Knowledge about data platforms (Azure, AWS) and their main tools (Databricks, Data Lake, DataFactory, Delta Lake) is considered an advantage.
• If you also have interest and skills within code and custom script, even better.

We offer you
At Fortum, we believe in a better future and want to be involved in shaping it. Our workplace is a safe place, both physically and mentally. You will grow with professional colleagues, being trusted and free to challenge yourself. We offer comprehensive benefits, flexible working hours, and hybrid work model to support your productivity, development and wellbeing. We are committed to build diverse teams where everyone feels included and is treated equally. More information about our culture and benefits can be foundhere .

Interested?
Submit your CV latest on 30.8.2025. If you have questions and would like to hear more about the position, please contact Guillaume Vicidomini - Senior Manager, Digital Offering at [e-mail].

To be selected for the position, the applicant must go through background clearance and a health examination including drug testing.

We are Fortum
Fortum is a Nordic energy company. Our purpose is to power a world where people, businesses and nature thrive together. We are one of the cleanest energy producers in Europe and our actions are guided by our ambitious environmental targets. We generate and deliver clean energy reliably and help industries to decarbonise their processes and grow. Our core operations in the Nordics comprise of efficient, CO2-free power generation as well as reliable supply of electricity and district heat to private and business customers. For our ~5 000 employees, we commit to be a safe, and inspiring workplace. Fortum's share is listed on Nasdaq Helsinki. fortum.com